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Marketing Lead - Unilever Food Solutions

Job ID:
R-28601
Category:
Marketing
Location:
Kuala Lumpur, Kuala Lumpur
Date posted:
01/16/2022

Purpose of the Role

As the Marketing Leader, you will define and drive the marketing growth agenda of UFS in Malaysia & Singapore.  There are four critical elements of the role:

Brand & Innovation:  leads portfolio strategy and mix development on core & future core, walks the talk on brand purpose Digital and Customer Experience (CX): creates exceptional omni-channel customer experiences that drives conversion Team Leadership: coaches, develops and motivates a team of category, digital, and trade marketers to higher performance; strategically influences multi-functional teams to land aligned plans Partners the Managing Director to achieve sustained, long-term and profitable growth

Main Responsibilities

CUSTOMER-CENTRIC, DATA-DRIVEN MARKETING VISION, STRATEGY, PLANS

  • Uses data and insight to define growth strategy & plan with financial targets and clearly defined JTBD across operator groups and portfolios

  • Is the “diner, operator, shopper, customer, competitor” insight expert together with CMI for trends, competitor landscape and insights.

  • Develop 2-3 year Category Strategy for Savoury, Dressings & Plant-Based, Innovation roadmap, full marketing mix and business cases

  • Crafts the CX Strategy, and Drives the full Operator Lifecycle for all key customer segments

GOAL SETTING, EXECUTION, MONITORING, & CONTINUOUS  OPTIMIZATION

  • Clear prioritization and resourcing for all country initiatives—including Brand building, product innovation, CX innovation, customer lifecycles and omni-channel trade planning & execution

  • Ensures game-changing and insight-led innovations and core campaigns are brought to life to drive business growth, increase penetration, and market leadership

  • Plans & executes omnichannel journeys and campaigns especially on e-commerce that drive the full lifecycle, and achieve conversion rates in line with ambition

  • Works with PR, media, and activation agencies to land impactful communication

  • Leads a team to strong integrated online & offline execution, monitoring and optimization of plans

  • Bridge UFS marketing with cross-functional teams, Retail, Global, and Cross-MCO

LEADERSHIP, CULTURE AND COLLABORATION

  • Change management: Develops a culture of customer-centricity, with data and insight as the foundation for successful marketing strategy and execution

  • Clear prioritization and choices (START, STOP, PIVOT)  for all country initiatives—including Brand building, product innovation, demand generation, conversion

  • Coaches and develops the team to drive actions with clarity, speed and agility

  • Establish and lead a high-performing marketing team

  • Talent development and succession planning

DIGITAL TOOLS TO MASTER

Marketo (simple & advanced campaigns) AEM (including Adobe Assets) Google Analytics Facebook Business Manager Hotjar/Adobe Target SEM Rush

KEY METRICS

NPS Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) Marketing ROI Reach & Penetration Innovation / Rennovation iTO Innovation Funnel sufficiency

Who we are looking for

  • Passion for shaping the future of food

  • Curious and results driven

  • Strong fundamentals in CX

  • 8+ years experience across marketing disciplines: Brand Management, Product innovation, Activation (including Digital demand generation, precision marketing, CRM), PR and events

  • Demonstrated experience using data and metrics to measure performance and determine improvements

  • Passion for building a high-performing marketing team and nurturing talent

  • Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teams

  • Willing to travel 25% of time – across the local market to meet with customers

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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