About Beauty & Personal Care
We believe in Positive Beauty, for people and the planet. A vision of beauty that’s equitable, inclusive and sustainable, with brands that not only do less harm, but also do more good.
Through our beauty and personal care brands, we’re taking action to drive positive change. We’re setting out to transform the systems that hold individuals back – by advocating new policies, laws and social norms that will promote inclusion, health and wellbeing for all members of society.
With more than 1 billion people using our beauty and personal care products every day, and even more seeing our advertising, we know our brands have the power to make a positive impact.
Who we are looking for
We are looking for a future-thinking experienced marketer, who has a passion for market development and driving success by redefining ways of working and lead the full marketing agenda to take this business to the next level.
The leader who thrives in balancing brand, consumer, market, and channels - and who is an expert at turning strategy into reality. This role is charged with identifying and exploiting new growth opportunities — based on consumer needs, behaviors, and beauty trends. The leader will drive cross-functional collaboration to push concepts from ideation to reality.
The Purpose of Role:
Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of category/brand. This is a role of high strategic importance for the category/brand team and will require a high degree of leadership as well as team management across Malaysia as well as cross-functional teams.
Reporting to: Marketing Director
Direct reports: Sr. Brand Manager, Brand Manager
Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of brands
Develop the Marketing Plan including the full 6 P’s.
Lead for a detailed understanding of brand performance in the market and lead the portfolio through Integrated Business Planning process, and development of the key brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
Liaise with Category brand developers to ensure the suitability of mix for category growth drivers and against global/local trends.
Oversee the brand portfolio P&L ensuring investment in key growth drivers, and maximization of the brand mix to deliver GM and PBO targets (Ruthlessly prioritizing A&P choices).
Adjust brand plans in the light of new category understanding, competitor activity or changes in the mix.
Determine and build the channel and range architecture.
Understand broad consumer trends and specific consumer issues with the brand.
Assimilate and interpret the Brand Health Check and other Quantitative data.
Building Market Leading Marketing Plans and leading Brand Managers to deliver against the key growth plan, building long term brand equity
Drive Digital Marketing to be recognized as the best-in-class digital marketers both locally and internationally.
Build media plans with relevant media manager/agency and Implement integrated above and below the line brand plans.
Drive ROI on media and all brand investment includes Print, TV, Digital and Promos.
Ensuring we put people first, and champion the consumer in all our brand planning and execution.
Building relationships with the Regional and Global brand development category teams
Jointly building brand strategies and vision to unlock country-category growth drivers and category vision.
Identify innovation ideas/opportunities and feedback.
Ensure the NPD and core mix development reflect Malaysia consumer needs Delivering mixes that are market disruptive in Malaysia and have leading market claims and deliver superiority.
Liaise with Global/Regional Business Development Team to land mix for the local market.
Ensure excellent execution and deployment of assets against the key markets.
Leading Talent and Building Teams to focus on external Orientation
Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands and drive our growth these include Media/Promo/In-store/Channel.
Inspire and Develop Self and Others
Inspire people to deliver our mission and vision, demonstrate a passion for the business.
Own and lead respective projects, manage and grow the team.
Global and Regional Brand custodians in BPC
Local and Global Cross-functional teams - Customer Development, Customer and Channel Development Team, Supply Chain, Finance, Research & Development
Local marketing expert team (Market Research, Digital, etc)
Customers, Creative and Media agencies
No travel is required.
Bachelor’s Degree in any discipline.
Minimum of 8 years of experience across brand management/marketing, digital or e-commerce, which includes category management experience in FMCG environment, with 4 years people management experience.
Experience in Beauty and Personal Care Category is preferred.
Proven experience in developing and implementing effective and integrated brand plans.
What’s in you:
You are knowledgeable in end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.
You are equipped with media-savvy, particularly in digital marketing and know-how.
You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
You embrace a high growth mindset with a strong love for consumers, shoppers and customers.
You are an optimistic and resilient team player – no shrinking violets. Confident to voice opinions leading with consumer insight, and debate and stress test the plans to ensure success.
You are highly articulate and able to influence internal and external stakeholders (in person and in presentations). Ability to lead a complex, and large team driving a close “team grip” across the full cross-functional network.
You are well versed with marketing strategy development, by using those insights and competitor analysis to anticipate market growth opportunities and to determine the markets, channels and segments to operate in.
You are excellent in planning and implementing an integrated program of brand communication, which uses all available channels to communicate the brand’s messages to targeted consumers in the most cost-effective way.
You are excellent in bringing the brand to life in the marketplace via the implementation of the core mix.
How to Apply:
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Connect with us
We’re always looking to connect with those who share an interest in a sustainable future.
Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.Contact us