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Marketing Manager

Job ID:
Kuala Lumpur, Kuala Lumpur
Date posted:

Who we are looking for

We are looking for the Marketing Manager who will lead the full marketing agenda to take this business to the next level, considering the changing consumer behaviours and growing competitive pressure in this category.

The Leader will lead the team of Brand Managers, will be part of the category Leadership Team that leads end-to-end business. Strong marketing experience in creating and executing marketing projects and activations is a must, backed with good overall business and channels’ understanding.

The Purpose of Role:

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of category/brand. This is a role of high strategic importance for the category/brand team and will require a high degree of leadership as well as team management across Malaysia as well as a cross-functional team. 

Key Responsibilities:

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of brands

  • Develop the Marketing Plan including the full 6 P’s.

  • Lead for a detailed understanding of brand performance in the market and lead the portfolio through Integrated Business Planning, and development of the key brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.

  • Liaise with Category brand developers to ensure the suitability of mix for category growth drivers and against global/local trends.

  • Oversee the brand portfolio P&L ensuring investment in key growth drivers, and maximization of the brand mix to deliver Gross Margin and Profit.

  • Adjust brand plans in the light of new category understanding, competitor activity or changes in the mix.

  • Determine and build the channel and range architecture.

  • Understand broad consumer trends and specific consumer issues with the brand.

  • Assimilate and interpret the Brand Health Check and other Quantitative data.

Building Market Leading Marketing Plans and leading Brand Managers to deliver against the key growth plan, building long term brand equity

  • Drive Digital Marketing to be recognized as the best-in-class digital marketers both locally and internationally.

  • Build media plans with relevant media manager/agency and Implement integrated above and below the line brand plans.

  • Drive ROI on media and all brand investment includes Print, TV, Digital and Promos.

  • Ensuring we put people first, and champion the consumer in all our brand planning and execution.

Building relationships with the Regional and Global brand development category teams

  • Jointly building brand strategies and vision to unlock country-category growth drivers and category vision.

  • Identify innovation ideas/opportunities and feedback.

  • Ensure the NPD and core mix development reflect Malaysia consumer needs Delivering mixes that are market disruptive in Malaysia and have leading market claims and deliver superiority.

  • Liaise with Global/Regional Business Development Team to land mix for the local market.

  • Ensure excellent execution and deployment of assets against key markets.

Leading Talent and Building Teams to focus on external Orientation

  • Keeping a close eye on our key competitors and scenario planning the strategy to defend our brands and drive our growth these include Media/Promo/In-store/Channel.

Inspire and Develop Self and Others

  • Inspire people to deliver our mission and vision, demonstrate a passion for the business.

  • Own and lead respective projects, manage and grow the team.

Key Relationship:


  • Global and Regional Brand custodians

  • Local and Global Cross-functional teams - Customer Development, Customer and Channel Development Team, Supply Chain, Finance, Research & Development

  • Local marketing expert team (Market Research, Digital, etc)


  • Customers, Creative and Media agencies


No travel is required.

Essential Experience/Skill/Knowledge:

  • Bachelor’s Degree in any discipline.

  • Minimum of 8 years of experience in brand management/marketing, which includes category management experience in FMCG environment, with 4 years of people management experience.

  • Proven experience in developing and implementing effective and integrated brand plans.

What’s in you:

  • You are knowledgeable in end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

  • You are equipped with media-savvy, particularly in digital marketing and know-how.

  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.

  • You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

  • You are an optimistic and resilient team player – no shrinking violets. Confident to voice opinions leading with consumer insight, and debate and stress test the plans to ensure success.

  • You are highly articulate and able to influence internal and external stakeholders (in person and in presentations). Ability to lead a complex, and large team driving a close “team grip” across the full cross-functional network.

  • You are well versed with marketing strategy development, by using those insights and competitor analysis to anticipate market growth opportunities and to determine the markets, channels and segments to operate in.

  • You are excellent in planning and implementing an integrated programme of brand communication, which uses all available channels to communicate the brand’s messages to targeted consumers in the most cost-effective way.

  • You are excellent in bringing the brand to life in the marketplace via the implementation of the core mix.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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