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Media Planning and Activation Manager

Job ID:
Kuala Lumpur, Kuala Lumpur
Date posted:
Job Description


Data-Driven Marketing at Unilever does not mean creating niche, highly targeted activities. Rather, it is the delivery of mass personalised communications, using multiple messages to increase relevance and impact amongst various sub-segments. It is founded on each market having a clear data strategy, with each brand having a clear audience segmentation strategy, and these being used to inform the creation of programmatic media campaigns with highly relevant and effective creative assets. Activities will be key drivers of data acquisition and eCommerce growth, while also re-invigorating brands’ equity. Over time this will lead to an increased emphasis on performance marketing and may -in some cases – lead to one-to-one marketing.

There has never been a more exciting time in marketing and media than now. And as Unilever’s Media team, we pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey at an exponential pace we are looking for the best digital talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.

We are looking for a committed, enthusiastic and experienced professional who has proven digital media planning and deployment expertise. The person in this job will work in the Digital Hub and closely with the local media and marketing teams.

The Purpose of Role:

The role aims to drive the adoption and continued excellence of Data-Driven Marketing practices within Unilever and our partner agencies. This involves planning data-led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

This role involves close work with the market teams plus other agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment.

Key Responsibilities:

1. Plays a key supporting role in landing Unilever Business Unit and Brand Media strategies by operationalizing:

  • Division and Brand Media Strategy for the Business Unit – developing strategies that fit the business objectives by connecting insights with media channels.

  • Partner with Brand Teams, Media agencies and External Partners to leverage media in growing the brands. Owner of the brand’s Annual Media Strategy, budgeting and planning process.

  • Campaign Media Strategies Conceptualization and Implementation – bringing brand campaigns to life by working with agencies and partners in crafting Channel/Asset Blueprints, Media Strategies and Holistic Media Plans that create and convert demand.

  • Designs single market/cluster Business Unit media plan and allocate budgets for holistic plans that cover all media and all platforms including retailer media Collaborates with shopper marketing in the market to ensure the full end-to-end plan works on and offline with key customers

  • Manages media activation for the countries in scope based on marketing plan/ activity calendar including mobilising/coordinating digital hub channel specialists to deploy in the market

  • Responsible for all the traditional media execution in the market, and all media and agency-led operations

2. Facilitation of Media approaches and principles, including but not limited to negotiate strategies, traditional and digital Media planning principles, budgeting processes and new media models for new business models.

Key Stakeholders:

  • In Market: The role will have local scope and deal with all brands in the active market. Some activities, e.g., support of a major piece of media content, may involve multiple markets. The job holder will be accountable to the market Leadership Team via its General Manager for the local delivery of the Media & Data Strategy for the Country.

  • Regional Reporting: Engagement with regional Media and Digital teams on quarterly basis, sharing case studies, performance reviews.

  • Externally: Face of Unilever in the local market – networking with industry bodies, media networks is extremely critical and important to drive innovation and better negotiations.


No travel is required.

What's in You

  • Passion for the social and digital world and its implications for business.

  • A role-oriented self-starter with the initiative to propose new ideas and a high "bias for action" and leadership. Have the right mental attitude.

  • 4 years hands-on experience and superior knowledge of media, digital, programmatic, performance marketing, eCommerce and Social Commerce, from a media perspective in a leading multinational media agency, advertiser or global digital platform.

  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational).

  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary.

  • Excellent in process multiple data and information to come up with the most logical solutions to business opportunities.

    Experience managing relationships in a large, multinational, matrix organization.

  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.

  • Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resources accordingly.

  • Facilitation and capability-building skills. Able to contribute to a significant change program.

  • Cross-cultural sensitivity and working capability.

  • Organizational change-agent mindset.

  • Agile and Scrum experience is a plus.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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