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Net Revenue Management Lead MYSG - Personal Care

Job ID:
Customer Development
Kuala Lumpur, Kuala Lumpur
Date posted:
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Job Title: Net Revenue Management Lead MYSG - Personal Care

Location: Malaysia

About the Role:

To drive Unilever’s Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution​. Using Net Revenue Management (NRM) tools to generate relevant fact-based output insightsto drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR​. Provide direction on the preparation of planning events by incorporatingkey NRM Levels. You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies.

Key Responsibilities: 

Corporate Strategy

Supporting the General Manager in the development and implementation of corporate strategy and business decisions.

  • Lead strategic pillars/projects aligned to MYSG Vision and Pillar.

  • Support business plans by working coherently and cross-functionally with Supply Chain, Finance, Sales, and Marketing.

  • Identify the business risks and opportunities through sound analysis.

Net Revenue Management

  • Driving Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business

  • Ensure appropriate NRM tools are used to generate relevant fact-based output insights.

  • Insights are used to drive better commercial decision-making.

  • The decisions are incorporated into all Marketing and Customer plans.

  • The plans are executed, measured and evaluated to create a virtuous cycle of net revenue improvement.

  • Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).

  • Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.

Pack-Price Architecture

  • Lead the Pack-Price strategy recommendations.

  • Ensure the Core of the Core is 'alive' and supports a 'winning portfolio' SKU range.

  • Reassure the Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.

  • Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.

Trade Promotions 

  • Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.

  • Support teams to define/update Category Promotion Guidelines.

  • Improve the effectiveness of trade promotional activities and investments.

  • Perform analysis to review historical modelling promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.


No travel irequired.

Essential Experience/Skill/Knowledge:

  • Bachelor’s degree.

  • Solid work experience in Trade Marketing, Category Strategy.

  • FMCG business experience.

  • Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.

  • Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.

  • Advanced working knowledge of data visualization and modeling work software (Tableau, PowerBI) and Microsoft Office Applications (Excel, PowerPoint).

What’s in You

  • You are self-driven with high energy and confidence and result-oriented.

  • You are always obsessive in data and consumer intimacy and completely immersed in the world of the consumers, shoppers and customers through data-driven insights, trade visits and immersions, intimately understanding consumers' current needs and curious about future needs.

  • You have an entrepreneurial mindset, always embrace a high growth mindset with a strong love for consumers, shoppers and customers and big data.

  • You are strong in presenting complex information in a simplified manner and clearly articulate impact to the business, e.g., join-the-dots between data analytics and creating simple with actionable insights.

  • You are excellent in interacting and working well in a team to collaborate and co-create opportunities, work cross-functionally and lead from within the role.

  • You are excellent in communication and presentation skills.

How to Apply: 

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted. 

About Unilever: 

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many of Malaysian households use our products to feel good, look good and get more out of life — giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Apply now

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