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Senior Brand Manager - Horlicks

Job ID:
R-21882
Category:
Marketing
Location:
Kuala Lumpur, Kuala Lumpur
Date posted:
09/06/2021

About Horlicks

Horlicks is 140 years old. Horlicks was invented by two British-born men, William Horlick and his brother James from Gloucestershire, England in 1873. Horlicks is made from milk, malted barley and wheat with no artificial colours, flavours, sweeteners or preservatives. Horlicks is trusted to support childhood growth and development by millions of mums across the world. Horlicks is designed to provide key nutrients as part of a healthy and varied diet. It contains a blend of macronutrients and micronutrients that can help with the intake of key nutrients and improve nutritional status to help support general health and wellbeing.

Who we are looking for

We are looking for a driven, proactive, creative and resourceful Senior Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands, driving the sustainable and nutritious portfolio, landing more flavorful extensions and filling up gaps in the current Foods portfolio.

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Team Structure:

  • Reporting to: Marketing Manager

Key Responsibilities:

  • Lead the development of the Brand Marketing Plan.

  • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

  • Lead in innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan and budget.

  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

  • Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

  • Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand’s day-to-day operations, and external partners and agencies.

  • Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

  • Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

  • Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:

Internal

  • Global Brand custodians

  • Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development

  • Local marketing expert team (Market Research, Digital, etc)

External

  • Customers, Creative and Media agencies

Travel:

No travel is required.

Essential Experience/Skill/Knowledge:

  • Bachelor’s Degree in Marketing or equivalent.

  • Minimum 7 years experience in brand/product management/marketing, preferably in the consumer goods industry. 

    • Marketing leadership experience.

    • Proven track record of delivering topline and marketing KPIs (driving share and penetration).

    • Leading a cross-functional leadership team.

    • Experience in managing agencies.

    • Experience in managing digital channels and programs: Digital demand creation and fulfillment.

  • Proven experience in developing and implementing effective and integrated brand plans.

Desirable Experience/Skill/Knowledge:

  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.

  • You embrace a high growth mindset with a strong love for consumers, shoppers and customers.

  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

  • You are equipped with media-savvy particularly in digital marketing and know-how.

  • You are experienced in proven project and budget management.

  • You are knowledgeable in end-to-end marketing management, able to understand the big picture but comfortable with details and managing the operations.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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