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Consumer Research and Insights Manager - Elida Beauty at Unilever

Job ID:
R-76791
Category:
Marketing
Location:
Lewisville, Denton, TX
Date posted:
01/03/2024
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Consumer Research and Insights Manager- Elida Beauty at Unilever

Job Type: Full-Time Remote-Hybrid (6-8 required days in Lewisville office per month)

Location: Dallas, TX

Who we are … we are Elida Beauty

Elida Beauty is a Global Business Unit of Unilever Personal Care Business Group. Elida Beauty proudly supports and nurtures 24 of Unilever's renowned legacy brands globally. The Elida Beauty team re-mixes classic beauty brands for a new generation, making them even bigger beauty hits than they were the first time around. Driven by creativity, agility, and close connection with partners, consumers, customers, and suppliers they are able to unleash the true potential of beloved brands with a fresh start ‘Re-Founding’ them using a start-up mentality that always ‘finds a way’.

Our US Brands: Q-tips, TIGI, Caress, Noxema, Lever 2000, Ponds, St.Ives

Position Summary:

As the Insights & Innovation Manager, reporting to the Insights & Innovation Director, you will work on a variety of personal care categories – including Personal Wash, Cotton, Hair and Face. You will partner with the marketing team in creating & implementing brand strategy, developing white space innovations, and executing insightful communications. You will ensure, through both qualitative and quantitative methods, that the marketing teams are driving a consumer-first agenda. You will act as the consumer eyes and ears for Elida Beauty. You will support the direction of decision-making through a clear understanding of the category landscape, brand positioning (Elida and competitors), the needs and trends driving each category, and the consumer insights behind successful marketing activations.  

Primary Responsibilities:

Strategy and Branding

  • Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Keys, Archetypes, Segmentations and Tone of Voice guidelines.

Innovation ideation & development

  • Identify white space opportunities for each brand in its respective category.

  • Guide the development of new concepts and ideas, using consumer feedback to optimize.

  • Test ideas on a regular cadence in partnership with the marketing team to ensure a robust funnel of ideas is consistently being generated.

Communications Development and Research

  • Support the development of insightful communications that are fueled by consumer needs.  Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch. Monitor performance of communications in-market and evaluate competitive communications regularly.

Trends and Competitive Monitoring

  • Update broader internal team on macro trends, beauty trends, and economic/social trends.

  • Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.

Packaging (2D/3D) & Formula

  • Support brand and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas.

Point of Sale and Panel data

  • Work with Market Insights manager to monitor business performance, proactively identifying business questions that should be addressed and developing a plan to quickly address them.

  • Train the marketing and customer development teams on how to maximize the use of data resources (IRI, Nielsen Point of Sale, and Numerator panel)

Evaluate new tools and agencies

  • Evaluate new and faster methodologies in the market research industry.

  • Pilot new methods and with the goal of finding go-to partners for the future business.  

  • Be a partner to the Insights & Innovation Director as well as the Market Insights Manager to support transitions into new data sources by creating a clear change management roadmap.

Qualification Requirements:

  • Bachelor’s degree required, Master’s preferred.

  • 4-6 years of consumer insights & market research background on the client side.

  • 4-6 years total experience working with all levels of Leadership.

  • Experience in leading qualitative and quantitative research and managing projects directly with outside market research agencies with minimal oversight.

  • Ability to provide clear direction and feedback on key objectives, sample identification and fielding requirements, and actionable analysis.

  • Understanding of key qualitative and quantitative methodologies that work best across the marketing funnel, including but not limited to focus groups, IDI’s, ethnographies, habits and attitudes, equity tracking, trends, DIY platforms, and MMM’s.

  • Experience in piloting new methodologies in addition to standard methodologies.

  • Fluency in both syndicated and custom data tools to help answer a wide variety of business.

  • Understanding of Numerator Panel and IRI/Circana Point of Sale, with the ability to support primary research and conclusions with quantitative data.

  • Ability to try new ways to solve old problems from by applying knowledge from industry conferences and sharing with the wider Elida Beauty team.

Soft Skills:

  • Ability to collaborate and communicate to all management levels.

  • Strong, persuasive verbal and written storytelling skills and experience with weaving insights from multiple data sources into a compelling narrative delivered in executive level presentations.

  • Agile flexibility to respond to change, accept ambiguity, and adapt to new situations quickly.

  • Proactively partner with peers and cross-functional teams locally and remotely to maximize impact.

  • Strong consumer voice amongst the competing needs of other cross business functions regionally and globally.

  • Ability to take responsibility and accountability for execution and results.

  • Passion for high performance and results orientation.

  • Curiosity to constantly learn how to do the same things new and differently.

  • Not afraid to fail and try again in order to learn what works best.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

Work Level 1C: Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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