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Category Manager, Target - ekaterra, Unilever’s Tea Division 

Job ID:
Customer Development
Minneapolis, MN;
West Virginia, US;
Date posted:

Job Title: Category Manager, Target - - ekaterra, Unilever’s Tea Division

Job Type: Fulltime

Travel: 20%

About ekaterra

Unilever is proud of its tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential and renamed it to ekaterra to facilitate its separation to a standalone entity. eka stands for unity and one purpose while terra stands for earth and nature. As ekaterra we are united in one purpose: growing a world of wellbeing through the regenerative power of plants. 

Unilever is reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. Unilever will retain the tea businesses in India, Nepal and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures.

Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 13 production factories in 4 continents and tea growing estates in 3 countries, ekaterra is a profitable and growing business offering a world of wellbeing with the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is even better positioned to lead the industry with dedicated focus driving greater growth and value. 

Combining the strength and scale of its global iconic brands with speed and agility, ekaterra is brewing a ‘corporate start-up’ mindset that’s opening up new opportunities to flourish every day – both for its business and its people.

At ekaterra, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself. 

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

The qualities we look for in you:

ekaterra is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our blend we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change, and we grow. We believe in connections over hierarchies and (work)levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.

Background & Purpose of the Job

The Category Manager leads Category Management support for Target as the Category Captain through driving Category Management principles.  You will work on the Tea category and provide recommendations based on analytics to deliver category growth opportunities.  The Category Manager will also develop strong relationships internally and with Target to become the go-to Category Management resource; Leverage CGS Decks and customize strategic growth recommendations across all customers. 

Who You Are & What You’ll Do

You drive Best in Class Category Management principles as well as Consumer and Shopper Insights.

You provide category expertise and insightful recommendations to Target.  You also proactively provide analytics using all Category Management capabilities such as Unimix, TABS, JDA/ProSpace, Numerator, and IRI to drive business opportunities and develop actionable recommendations. You develop strong relationships with various levels of management at the customer and Unilever. 

What else?

  • You’re a born leader:  You will become the “go to” Category Management resource for your customers thru providing actionable insightful recommendations.

  • You love to win, and have fun doing it: Your insights and analysis will provide growth recommendations to both the Category and Unilever.

  • You’re a story teller: You will use data and category management capabilities to create presentations which will sell in growth opportunities.

  • You’re a dot connector: You will analyze data to link to business opportunities and proactively make both strategic and tactical recommendations.

What You’ll Need To Succeed

  • Bachelor’s Degree required

  • 5+ years Category Management experience; Category Captaincy experience with Target is preferred Ability to analyze information and provide insight driven recommendations

  • Ability to multi-task and work on multiple projects at once

  • Excellent planning, analytical, communication skills required

  • Strong PowerPoint, Excel and presentation skills

  • Experience and working knowledge of Category Management principles, IRI, Shopper/Consumer Insights and Space management software

  • Experience with Shopper Card Data a plus


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.


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