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Innovation Incubation Consultant

Job ID:
R-28616
Category:
Marketing
Location:
Mumbai, Maharashtra
Date posted:
01/16/2022

Job Title:  Innovation Incubation Consultant

Location: Flexible / Mumbai

Project Overview:

About Unilever: Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. We believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life.

About Open2U

We understand that people who prefer to work on a consulting or project basis often face fundamental challenges regarding their compensation and benefits, access to learning & development opportunities and HR support in general. Therefore, Hindustan Unilever’s Open2U program offers both Flexibility and Security. Freelancers or consultants have the flexibility to define their own work schedule and are supported with structured compensation, assignments bonuses, and a host of other benefits.

Join us if you are excited to work with some of the best minds in the industry, while we offer you the support to fulfil your desire for independence. Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved, that improve the lives of our consumers and the communities around us. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

We are looking for a Innovation Incubation Consultant for a duration of 6 months

Business Context: We have embarked on a new way to Innovate that is inspired by the lean & agile design-thinking based approach of Start-ups… we call this INNOFLEX. The Nutrition category business at HUL has been an early-adopter of this new global approach, and have successfully brought 2 ideas to an incubation stage after confirming that they solve a real, unsolved/ under-served problem in a superior way.

Now we need help from real-world start-up entrepreneurs who have experience in running lean & agile incubations, so that they can help us refine and tweak both our marketing mix and the business model on the fly while the idea incubates in a ‘real-world lab’ environment.

Project Overview: Specifically, there are 2 projects that will require the help of a start-up entrepreneur to help teams develop lean incubation skills and help them understand how to refine the marketing mix & business model in a fleetfooted and iterative way.

Scope of Work:

  • Iterate and refine the full Marketing Mix under incubation

  • Validate the Business Model to ensure that its P&L is sustainable

  • Coach Innoflex lean innovation teams on Incubation skills

Key Deliverables:

Deliver a successful 6-month incubation on Innovation #1 by end-March 2022 that includes a validated Marketing Mix and Business Model Deliver a successful 100-day review on Innovation #2 by end-April on Marketing Mix metrics Train at least 3 internal trainers to be future coaches on Incubation skills

Expected business Impact:  These 2 incubations, if successfully incubated, will be scaled-up in H2’22 or H1’23 to deliver significant incremental topline growth for the company.

Key Skills Required:

  • Incubation skills as a start-up entrepreneur in iterative development of the marketing mix, and a robust understanding of the drivers of P&L.

  • Must have real-world start-up experience in running lean & agile incubations.

  • DTC experience will be a plus.

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