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Inviting Applications for Analytics Executive EB2B

Job ID:
R-58988
Category:
Customer Development
Location:
Mumbai, Maharashtra
Date posted:
03/02/2023
Apply now
  • Analyzing cohorts and user journeys to improve conversions.
  • Analyse efficacy of customer marketing promotions.
  • Evaluated digital marketing campaigns.
  • Evaluate ROI / ROMI for app investments.

Experience / Competency required:

  • Strong Excel and database management (e.g., SAS, SQL, SPSS) analytics tools experience.
  • Hands-on experience using data/analytics dashboards (e.g., Tableau, Beckon, Origami Logic).

Highly proficient in online marketing and web analytics tools (eg. Webengage, Firebase, Google Analytics)

  • A proven understanding of web analytics best practices (e.g., KPI, benchmarks)
  • 4 years of overall analytics at large agency and/or client-side at a large company.
  • Ability to learn tech tools like Power BI - Additional Advantage. Otherwise, can be trained.
  • Flair for Technology and data tools.

  • Key KPI:

  • Business Delivery Tracking – On time.
  • Insights on cohorts performing better on the App.
  • Site conversion rate.
  • Promotion conversion.
  • In-App (or website) Engagement.
Apply now

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