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R&D Consultant – Communications Specialist - Hygiene GDC – Skin Cleansing

Job ID:
R-28884
Category:
Communications
Location:
Mumbai, Maharashtra
Date posted:
12/20/2021

Job Title:  R&D Consultant – Communications Specialist - Hygiene GDC – Skin Cleansing

Location: Mumbai/ Global

About Unilever: Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. We believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life.

About Open2U

We understand that people who prefer to work on a consulting or project basis often face fundamental challenges regarding their compensation and benefits, access to learning & development opportunities and HR support in general. Therefore, Hindustan Unilever’s Open2U program offers both Flexibility and Security. Freelancers or consultants have the flexibility to define their own work schedule and are supported with structured compensation, assignments bonuses, and a host of other benefits.

Join us if you are excited to work with some of the best minds in the industry, while we offer you the support to fulfil your desire for independence. Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved, that improve the lives of our consumers and the communities around us. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

Project Overview:

We are looking for a Communications Specialist to work with the Global Hygiene Design Team for a duration of 6 months.

Business Context: Unilever is market leader in Skin Cleansing Hygiene, with Lifebuoy as the flagship brand providing accessible and habit centric everyday solutions for germ protection.

With continued focus on intervention-based prevention in the backdrop of pandemic and beyond, messaging fatigue and desensitization becomes an important aspect to be addressed.

Expected business Impact:

Support the leading global Hygiene skin cleansing brand with market size of >2BE with opportunity to strengthen R&D program

Scope of Work:

Articulate effective messages

  • Review drawbacks on understanding and effectiveness of current hygiene messaging landscape

  • Work with Hygiene Design Team on pre-defined spaces for to articulate clutter-breaking, compelling and memorable messaging using a combination of skills including creativity, psychology and consumer understanding.

  • Refine based on consumer testing methods – qualitative and quantitative including neuro testing.

Key Skills Required

  • Minimum Qualification – B.A in Communication/ Psychology or equivalent field

  • Minimum 10 years of experience in writing/ copy writing

  • Strong creative skills with experience and apt for creating simplified and memorable messaging

  • Strong communication and entrepreneurial drive, ability to collaborate with multiple stakeholders and provide clear guidance on technical and project management matters.

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