Job Role: Senior CMI Executive - Shopper & E-commerce
Work Location: Mumbai HQ
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The role and main activities
The CMI eCommerce Shopping Experience Insight resource will support the delivery of the South Asia eCommerce experience agenda as part of the South Asia Shopping Insights team based out of India. The person will work very closely with the Global eCommerce Insight team based out of Leatherhead, UK.
The mission of the Shopping & eCommerce Insight Centre of Excellence (SEI COE) is to build an understanding of shopping and make Transformational Actions by converting the knowledge into opportunities to gain more than a fair share of growth. The vision is to build shopping Insights that are the envy of our competitors, the inspiration of our Partners (CD / Marketing), and assets in partnerships with our customers.
Our “Why”: “We believe Shopping Insights can unlock competitive advantage if we and our customers act on them.”
Our daily T.A.S.K: “Transformational Action by Shopping Knowledge”
We are Shopping eCommerce Insight Centre of Excellence - SEI COE
The eCommerce experience team's areas of focus are on delivering an enhanced understanding of how people shop on eCommerce and using this knowledge to drive transformational action.
What the Shopping Insight team WILL do*:
SEI COE will business partner with eCommerce CD to shape & deliver the Channel, & Cluster business plans, this role will focus on delivering for global and PC projects
SEI COE will business partner with Country and Customer Development CMI to deliver the CMI vision
SEI COE will business partner with Category CMI to deliver the brand performance within the path to purchase
It will lead/manage / support ad hoc research on understanding shopping behavior – from user experience testing to assessing decisions at the “shelf” for the different PC categories and across the different channels, and research projects to deliver CD 2020 strategic thrusts
Lead, develop & execute the research plan and the projects within it as required in partnership and consultation with the global eCommerce Shopping Experience Insight manager.
Help the organization to understand how people shop online, and demonstrate the difference in how they shop to how they think that they shop, and how to make a difference in online stores
Support shaping and landing strategies with Key Customers & Channel owners. This includes meetings & presentations of insights & learnings to Key Customers, CD, Marketing, and CCD CMI
Advise CD and Category teams on changing shopping behaviors to help inform “where to play” and “how to win”
Examples of daily activities that the role implies:
Detect & understand CD needs and business questions to transform them into meaningful research questions
Contribute to Trade story building for different categories
Present to Key Customers & Channels
Raise the voice of the shopper to impact the business in areas of activation.
Roll out global methodologies & learnings locally from the Global CMI Shopping eCommerce Insight team supported by the Regional / Cluster Shopping Insights team
Make insights travel! Share best practices and learnings applicable to the country / MCO from the Region, from across the Region, and the from around the World
Deliver the CMI SEI COE plan as set in conjunction with the eCommerce Experience Manager
Actively participate and contribute to the CMI Shopping & eCommerce Insight tribe forum, and cascade output from the same to the markets.
Actively participate in the global Shopping & eCommerce Insight meeting
Track & share Shopper & Channel trends
Manage the Insight budget effectively within its limits
The scope & team
This role will report to the Senior Shopping CMI Manager (WL2) who in turn reports to the Country CMI VP and has a dotted reporting to Global CMI Shopping & eCommerce Insight Director.
Key interactions within the organization
CD leaders in the global eCommerce team
CCD CD team
Shopper marketing (Customer Marketing & Trade Category teams)
Country and Customer Development CMI BPIs
Category CMI BPIs
Other CoEs within CMI
Skills & experience
4+ year experience
Experience in CMI and/ or eCommerce industry is a prerequisite.
Good communication and presenting skills
Basic understanding of retail & channel landscape
Basic understanding of market research
Interest in human behavior/psychology
Able to lead projects
Basic analytical skills
Connect with us
We’re always looking to connect with those who share an interest in a sustainable future.
Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.Contact us