East Africa Others Say Specialist

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

1 UNILEVER DMC

• At Unilever we make household brands used by 3.4 billion consumers every day.

• We are 148,000 people working in factories, laboratories, offices, and homes around the world. We are determined to prove that our purpose-led, future-fit business model delivers superior performance.

• As part of 1 Unilever’s Digital Marketing, Media and Commerce (DMC) Function that seamlessly integrated external media buying, social influence, digital commerce and Social First direction within the 1 Unilever EWA team, representing the local market business unit.

Business Context

• Unilever DMC is looking for Content & Influencer Marketing experts to drive the ‘Others Say’ vision for its iconic brands. As opposed to ‘Brand Say’ marketing where the speaker is the brand, ‘Others Say’ leverages the voices of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals.

• On the newly structured 1 Unilever EWA & SnA Others Say team, this role will work to “design” and uplevel communities and purpose communications for focus brands by building Influencer plans and crafting unmissable content. This role will focus on local priority power brand, designing for Nigeria and an additional geography, and it will support the local brand teams while linking into the central 1 Unilever Africa DMC unit.

• The Design communications function is focused on:

Developing and ensuring implementation of the brands external communications, PR & Influencer Marketing strategy Creating a yearly integrated communications plan Partnering with the brand marketing teams on their campaigns, Media Leads & / or new core/innovation launches developing specific plans and assets Developing the brand statements and keeping them up to date Leading the Others Say measurement and developing the tools

• Who we need:

  • An independent “doer” - an influencer marketing professional (~3-5 years of experience either agency and/or in-house) that can project manage from toolkit creation to launch, not just assist/support.

  • A content crafter that knows how to craft the most compelling stories in earned and paid, influencer and editorial. An expert in written and visual content that knows what works and does not work for brands in Others Say channels.

  • A thinker that would build the thinking first with clear outline of the why before shaping the what and running with asset creation

  • A collaborator/networker who thrives on working together with different teams, marketing specialties (brand, r&d, cmi) and several agencies to build plans and content.

  • With a strong business mindset focusing on what is needed to drive impact and business results for the brands

  • And a passion for purpose, to help our brands craft or deploy a strong purpose that will capture media’s attention and drive engagement

Responsibilities include

• Contribute to creating brand Earned and Paid Influencer Marketing strategies

• Own projects including campaigns, playbooks & guidelines, and delivering content relevant for in country execution

• Craft unforgettable hooks, culture, science and purpose content to inspire Others Say partners and drive brand credentials including press dossiers (copy and beautiful design), press releases, digital press releases, editorial and still life beauty visuals, reactive Q&A’s, spokesperson identification, identification of purpose credentials and science claims

• Collaborate with country teams (Corporate Communication, PR and others) to execute with excellence as one team

• Contribute to the creation of Others Say events and meet-ups with influencers

• Build measurement into every plan to benchmark success and gain insights for future plans

• Work with agencies as needed to execute – with clarity on the R&R between in-house team and agencies

• As part of the One Unilever DMC - Others Say team, you will be asked to contribute to X-functional projects to help drive the Others Say agenda within the business and create new needed capabilities

• Building the brand network of allies: agencies, influencers, editors, etc.

• Manage local agency partners and coordinate with Brand teams in specific markets.

• Help create bespoke content with influencers based on design teams guidance for their campaigns

• Manage local Earned & Paid Influencer budgets with brand team inclusive of: agency budgets, paid media dedicated to Others Say.

Critical success factors:

• Key skills:

Strategic thinking combined with creative mind-set Brand communication crafting Social Influence management Culture, trends, lifestyle and diversity expertise Excellent in storytelling (verbal and written skills) and knows how to execute content necessary for Others Say storytelling good influencing skills Knows how to evaluate external channels including social media Understands the Nigeria media & publication landscape – earned and paid, social and PR Team player. Keeps a balance between personal accountability and delivery through teamwork

• Essential experience:

A minimum of 3 years’ experience in external communications, within a large organization, PR & IM agency or media relations. Ideally with an experience within the FMCG industry and with diverse audiences. Experience of managing brand PR, Brand Social Influencer and consumer PR campaigns Has managed communications projects and events Has worked in or with a multi-stakeholder environment, and knows how to collaborate to get the job done internally or externally Proven strong networking abilities Passionate about brands with purpose and a point of view Knows how to execute the content (visual and written) necessary to succeed in earned and paid storytelling

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.