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Customer Business Development Assistant Manager/Executive (Northern Region)

Job ID:
Customer Development
Perai, Penang;
Date posted:
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The Purpose of Role:

Lead the Distributor's sales team to achieve the sales objective for the sales area as set in the Customer Marketing Plans and Customer Business plans through timely execution. Responsible for the achievement of Sales (NIV & STT), key Distributor Trade (DT) KPIs.

The incumbent will be physically based in either Perlis – Kangar / Kedah – Sungai Petani / Penang - Butterworth / Perak - Ipoh

Team Structure:

  • Reporting to: Regional Sales Manager - Northern

  • Indirect reports: Distributor Sales Rep

Key Responsibilities:

  • Ensure ambitious target setting and monitor closely for performance.

    -Prepare plans with focus on results vs. targets set.

    -Identify and implement actions for closing possible results gaps.

    -Monitor, evaluate and track weekly and monthly primary targets and take necessary actions to achieve them.

    -Evaluate the achievement of weekly and monthly secondary sales of area and take necessary actions.

    -Ensure ordering and execution to trade of all agreed promotional stocks and POSM as per company's plan.

    -Cascade of all business related on a time manner.

  • Managing and improving stock in Distributor’s warehouse to a healthy level.

  • Conduct market visits to ensure activities are implemented as planned. Provide market feedback/trade visit report to distributors and follow through to ensure outstanding/gaps are closed timely.

  • Coach distributor sales reps for performance in relation to the targets set and build a winning spirit within his/her team.

  • Evaluate sales reps on personal performance and contribution based on facts and observable data.

Key Stakeholders:

  • Internal: Customer Development, Supply Chain, Finance

  • External: Key customer buyers, Distributor partners


50% of the time for travelling.

Essential Experience/Skill/Knowledge:

  • Bachelor's Degree in any field of study.

  • Relevant customer development/sales experience with a results driven/achievement focused with the end goal in mind.

  • Experienced in Distributor Trade field sales.

  • Experience in leading a team consists of internal direct reports and distributor sales representatives.

  • Fresh graduates are encouraged to apply.

  • Able to join in Nov/Dec 2023.

Desirable Experience/Skill/Knowledge:

  • Strong communication and negotiation skill.

  • Field sales experience in managerial role

  • Proven track record of delivery topline and bottom-line results.

  • Proven track record of managing multiple stakeholders, distributors, and delivering operational excellence.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.


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