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Senior Category Strategy Manager, Hair Care

Job ID:
Customer Development
Rogers, AR
Date posted:

Background & Purpose of the Job:

The Senior Strategy Manager performs a valuable role in building a strong partnership with Walmart by providing strategic, consultative category guidance and leadership to grow a strategic growth category, as category advisor.  This position will conduct high quality analysis and synthesis of multi-source data to derive insight into the shopper, while leveraging effective communication & influencing to orchestrate action within the operational realities of Walmart’s environment.

What You’ll Do:

  • Own the full category growth planning process, from strategy to execution including insights and analytics that translate to shopper experience recommendations, and influence assortment and shelving as well.

  • Collaborate extensively with internal departments (e.g. Global Customer Insights, People Data Center, etc.) to ensure existing global and US work is translated for use at Walmart

  • Partner with multiple cross-functional teams to identify how to elevate delivery of current and future shopper insights from existing available data sources from category to department level needs 

  • Provide key insights to category advisor team for translation to the modular process

  • Work closely with the Unilever-Walmart Shopper Research & Insights team to identify key knowledge gaps and research needs to develop a comprehensive plan for Walmart in-store and online

  • Identify and understand who the ice cream shopper is both globally and domestically, and translate those findings to the Walmart shopper and aisle

  • Stay abreast of and uncover emerging global trends and identify how those impact the category, both at Walmart and in ROM

  • Ensure timely, clear, and robust delivery of category performance reporting, market trends, customer insights, and actionable analytics to Walmart 

  • Develop and foster, through timely and professional communication, business relationships with Walmart key contacts that establish Unilever as lead source for all category strategy needs

  • Deliver fully integrated consumer, category, and market insight to guide Walmart’s strategic choices and tactical actions, leading to market share growth.

  • Build a best-in-class relationship with the Walmart cross-functional team, including proactive omni department recommendations that are delivering against their shoppers needs, Walmart’s KPIs, and are operationally executable

  • Work conjointly with modular teams to align insights and deliver on modular execution

 What You’ll Need To Succeed:

  • Bachelor’s Degree required; MBA preferred

  • Minimum 7 years of experience in Category Management, Insights, or Sales Strategy

  • CPG experience required; Walmart experience strongly preferred

  • Experience penetrating, persuading, and influencing internal & external touchpoints through clear, cogent, and concise communication

  • Expertise in linking analytics via traditional data sources with cutting edge capabilities and tools to develop insights into action

  • Expertise in JDA and Walmart modular process

  • Capability to develop and influence strategy at both retailer and manufacturer, at management level positions

  • Strong understanding of marketing, sales, shopper insights, corporate strategy, and retailer strategy, operations, and planning

  • Extensive knowledge of syndicated and panel data sources (Nielsen, IRI, Household Panel, Loyalty Card Data, Luminate, Numerator, Kantar, Mintel, etc.)

  • Excellent communication, planning, analyticalskills requiredStrong PowerPoint, Excel, and presentation skills

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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