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Senior Shopper Marketing Manager - Walmart

Job ID:
R-25066
Category:
Customer Development
Location:
Rogers, AR
Date posted:
10/25/2021

Location: Rogers, AR

Background & Purpose of the Job

As the SeniorShopper Marketing Manager for the Walmart Consumables team,youwill be responsible for setting vision & strategy for all shopper engagement touchpoints at Walmart.  This highly collaborative role is designed to be a blend ofbrand strategy andcustomeractivation that drivesprofitablegrowth& equity of Unilever brands.  You and your teamwillbe responsible forplanning, activating &analyzingall SM programsfor Unilever & Walmart.  You will be expected tounderstandand articulate industry insights,business results&investmentneeds.  Strong leadership, communication and influence skills are a must in this high exposure role.

Who You Are & What You’llDo

As the lead of the Walmart consumables shopper marketing team, you will focus on the development and execution of world-class fully integrated shopper marketing plans. These plans will deliver on the brand Jobs-to-be-Done as well as customers unique positioning to fit the objectives of that retailer.  Programs will drive category growth, promote cross-category conversion & be profitable for both Unilever & the customer.Responsible for activation programs from start to finish including annual planning, writing agency briefs, overall agency guidance, creative reviews, and program optimization & evaluation.                                            

  • Relationships:  Develop strong relationships with key contacts including agency partners, brand teams, Sales teams, Walmart merchants and Walmart marketing teams to deliver against brand/portfolio objectives     

  • Communication:Maintain timely flow of communication including reporting, program evaluations,proposalsand project estimates. Provide point-of-view on appropriate spending initiatives & priorities

  • Program Evaluation:Evaluate and share out Shopper Marketing programs. Thesefindings/recommendations are a comprehensive view of the program performance, return on investment value, sales results and include relevant market information

  • Influence:This is a high exposure role that will have a lot of leadership exposure.  Strong ability tostorytelland influence is critical to success in this role

  • AgencyManagement:Develop and collaborate with our agency partners to ensure accountability & delivery on requirements.  Ensure effectiveness & delivery on all account management responsibilities (i.e. program & financial management)

  • TeamManagement:You will lead and develop a team ofAssociateShopperMarketingManagers with responsibility for career development and growth opportunities

You’re a born leader:Thisrole requires strong leadership and relationship skills.  You should possess strong influence skills andhave the ability topresent at the leadership table

You’re a strategy guru:This roleis strategy heavy – demonstrated ability to blend brand + customer strategy to deliver optimal growth.Ability to turn insights into actionable opportunities is a must

You’re a dot connector:Working onthe Walmart Consumables teamrequires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG’s)

You’re a storyteller:A criticalelement of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns. We need your creativity to build and deliver compelling stories

You’re a teacher:You will have direct responsibility for cultivating and growing your direct reports.  In addition to that teaching and educating your cross functional partners (brand, agency, sales,etc) on a day to day basis around importance and performance of shopper marketing investment

What You’ll NeedToSucceed

  • Bachelor’sDegree,Marketing Degree &MBA a plus

  • 7+ years’ experience in development of brand business objectives and marketing strategies. •Demonstrated knowledge of the consumer-packaged goods industry, retail channels and account specific marketing

  • Strong communication & influencing skills

  • Deep knowledge of shopper marketing including omni, digital, in store, .com, promotional tactics, process flow, execution, and fulfillment processes

  • Strong in Excel and PowerPoint

  • Extensive experience in digital marketing and understanding of consumer behavior in this space

  • Creative thinking to approach things differently than historical plan

  • Attention to detail, planning and preparation

  • Highly organized; able to independently run a team and manage a wide range of engagements

  • Identify and present new opportunities to Customer Development,Marketingand our customers

  • Driven to achieve mutual objectives as one collective team

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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