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Data Driven Marketing Lead Health and Wellbeing

Job ID:
Customer Development
San Francisco, CA;
West Virginia, US;
Date posted:


We are the Global Health & Wellbeing team at Unilever. We are the newest Division with a start-up mindset (less than 2 years old), focused on one of Unilever’s largest growth opportunities – the Health & Wellbeing space.

We work in an agile and entrepreneurial way, collaboratively within the team and with Unilever colleagues around the world. We work in a project based networked way where everyone needs to be able to take a step back and think strategically as well as rolling up their sleeves and get their hands dirty, to be entrepreneurial and experiment as well as bringing in the best of Unilever to support the growth ambition of an amazing set of acquired businesses.


Unilever’s Health & Wellbeing Group holds the company’s functional nutrition brands and the portfolio of brands that includes Equilibra (Italy) and US acquired brands Olly, Liquid IV, SmartyPants and Welly. Each brand is completely unique and focused on giving consumers superior experiences within their respective spaces and target segments. We are committed to continue grow this strategic business for Unilever through a series of acquisitions and international expansion of acquired brands through Unilever’s scale and network in the markets.

We are looking for a versatile digital marketing professional with experience and potential to grow a E600m+ business to E3-4bn+ in the next few years.


The Data Driven Marketing Lead Health & Wellbeing (H&W) will be responsible for:

  • Partner with the Health & Wellbeing brands and Unilever teams to create a data driven marketing strategy for Health & Wellness, complete with audience considerations, channel priorities, technology & tool assessment, and best practices for sharing insights across brands.

  • Surface cross brand learnings by developing a holistic measurement approach and determining key KPIs across paid, earned and owned channels

  • Advise agency partners on optimization strategies and learning agendas.

  • Identify the need for, and evaluate, marketing technology solutions to deliver against Heath & Wellness business goals considering technology to be leveraged for customization, automation, audience segmentation, and reporting.

  • Implement pilot programs using emerging data-driven marketing platforms.

  • Bringing relevant Unilever capabilities & tools to the H&W brands to learn and leverage.


  • Passionate about the possibilities that digital, ecommerce and data can drive.

  • Strong experience in building capabilities and driving growth in a disruptive fashion.

  • Be an externally oriented person with an entrepreneurial mind set and with strong knowledge of Unilever ways of working.

  • Be an independent and out of the box thinker, who connects strategy with operations and believes no task is too big or too small.

  • Agile leadership – has a continuous learning mindset, learns from failures, and innovates every day to elevate H&W’s capabilities and execution.

  • Self-motivated, agile, change agent with the commitment and confidence to assume a leadership role in a highly complex, and ever-changing landscape

  • Passionate about Health & Wellness.     

  • Have US experience.


  • Bachelor’s Degree required.

  • 7+ years of experience across the digital marketing landscape delivering strategies and working with brands to drive growth.

  • Experience in influencing stakeholders and delivering through networked teams.

  • Strong business and analytical acumen.


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.


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