Performance Marketing Lead – Health & Wellness
Location: Los Angeles
Background & Purpose of Job:
We are Health and Wellbeing, an exciting new division within Unilever built with a start-up mindset by welcoming a fantastic selection of companies to the Unilever family. In North America these include OLLY, Liquid I.V., SmartyPants, Welly,Onnit and newly acquired Nutrafol. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential.
Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.
Who You Are & What You’ll Do:
As part of working together to achieve these goals, being part of the Collective offers a fantastic opportunity to represent more brands, provide one voice to our partners, share learnings across companies, while also developing best in class capabilities. This will be a remarkable group of people coming together to work across a number of the different operating companies.
Lead Cross-Operating Company Performance Marketing Learning Plan across DtC, Amazon, and Omnichannel Customers
Lead end-to-end planning and execution of cross-operating company activations (tentpoles events, etc.)
Identify marketing & additional capability opportunities for Operating Companies and Collective (i.e. Tools, processes, partnerships, etc.)
Work closely with agency partners to facilitate cross-brand optimizations and make recommendations for driving key KPIs: ROAS, CPA, LTV, etc.
Coordinate across multiple partners across the consumer journey to find efficiencies in performance and costs
Manage contracts and new relationships for SaaS, Advertising, and Data partnerships
Support key Joint-Business-Plans(JBPs) with media partners
Drive our Monthly Business Reviews with key advertising partners, and ensure we capitalize on Unilever’s global learning agenda
Help forge 1P Data x Media Strategy, extracting value from Consumer Data Platform (CDP)
Evolve performance marketing reporting for the Division
Identify Advertising Partners and make strategic recommendations for driving media diversification across our top brands
Support Full-funnel marketing Lead in connecting upper and funnel marketing efforts across brands
Support Omnichannel Commercial Lead to ensure investment sufficiency and optimization for key customers.
Navigate a complex array of cross functional stakeholders. You will be working with the HWC e-Commerce & field sales teams, along with each operating companies’ e-Commerce & sales strategy teams and also collaborating with other Unilever business groups/units.
Knowledge in using digital media to drive online and offline sales jointly
What You’ll Need to Succeed:
3+ Years’ experiencein e-Commerce / Digital Marketing or equivalent in a fast-paced startup environment,
Have builtperformance marketing strategies and seen them through to execution with success
Have hands-on Campaign management / media buying experience and/or have managed agencies
Familiar with the much of the digital marketing landscape (on & off- retail media platforms) and are comfortable evaluating & strategizing 360 performance marketing plans from acquisition to retention, paid & owned channels.
Comfortable navigating all levels of an organization, and explaining complicated topics to non-expert stakeholders
Relationship building, ability to lead through collaboration & influence vs. complete ownership
Bias for action
Ability to take the lead in developing tools & process
Great organizational skills with an eye for consistency, quality and order
Drives action independently and carry out responsibilities accurately and efficiently with minimal direction; enterprising in seeking new opportunities for the business
The ability to multi-task and thrive in a deadline driven environment
Dedication to accountability - you ask questions, learn quickly and find solutions
You are completely at ease with computers, including Google Suite and the MS package
You are curious – you possess the drive to always be learning and growing, professionally, and personally
What We Can Offer You
For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please seeEqual Employment Opportunity Posters
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
Connect with us
We’re always looking to connect with those who share an interest in a sustainable future.
Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.Contact us