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CD Assistant Manager - HORECA

Job ID:
Customer Development
Seoul, KR
Date posted:


Do you want to work for Unilever’s fastest growing cluster that has more than tripled its size 6 years and has an ambition to become EUR 5bn by 2025? Do you want the opportunity to work in a fast paced, high growth environment? If so, this Unilever Korea position is for you!

Unilever International is Unilever’s White Space Arm. Our purpose is to ‘Serve the Underserved and Make a Difference’. We work as a ‘fully independent yet fully integrated Go-To-Market with various MCOs through hubs in US, Europe, Africa, AMET, South Asia, SEAA and North Asia to fill white spaces for Unilever. On one hand, we are completely responsible for building all of Unilever’s brands in white space geographies like Korea, Pacific Islands, Mongolia and on the other we are now leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely, Tresemme among others into big markets like the US, China, Western Europe and SEAA.

As Unilever’s growth engine, we are thirdly responsible for creating a global white space business in alternate channels like Duty Free (66bn$ globally), E Commerce Seeding in China and India, marketing to Institutional partners like the United Nations and seeding Unilever brands to overseas diaspora who miss their home brands.

Singapore is UI’s global hub which leads strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. Speed is the mantra for Unilever International’s success and this role will epitomise that. Hence as a game changer business, here are some of the rules we live by:

  • We will be the fastest route to market globally
  • We take challenges which no others take
  • Impossible is an opinion, not a fact
  • Speed is our Currency
  • When brands are built right, they can last a lifetime


Unilever Korea is one of the white space geographies managed by Unilever International, since 2015. It is a unique business unit of UI as it is the only Operating Company that is managed by UI end-to-end. Some key facts about this Opco:

  • Number of Employees (including Contract-based): 110 employees
  • Number of Sites: Headquartered out of Seoul & Daejeon (SC, R&D)
  • Key Brands: Core Brands – Dove, Vaseline, Pond’s, Lipton, Magnum, Lipton, Vaseline
  • Future Core – B&J, Snuggle, Closeup, Seventh Generation, Knorr
  • Availability in Specific Channel : Lifebuoy, St.Ives, Clear, TRESemme, Sunsilk
  • Key Channels: Hyper, Super, Health & Beauty, Ecommerce, Horeca B2B & Exports
  • Innovations: Made-In-Korea Program – leveraging on 3P Manufacturers to develop and launch innovations with speed for both domestic and export markets


CD Assistant Manager – HORECA will be responsible for leading the execution of sales and customer engagement strategy for the HORECA channel (Hotel/Restaurant/Café) of the Food & Refreshments category in Unilever Korea. This role will be accountable for delivering business targets (i.e. Turnover, Reach & Penetration, etc) of the assigned channel/category/products, whilst driving sustainable business growth by establishing excellent customer relationships.  This role includes following duties and responsibilities, but additional requirements may be assigned as needed.


  • Establishes productive and professional business relationship with key personals in key customers
  • Acts as active ambassador of Unilever at the Customer and of the Customer at Unilever
  • Set short-and mid-term Customer management strategy
  • Proactively leads a joint business planning process including internal IBP process that develops performance objective and financial targets
  • Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the ULK strategy on his/her Customers
  • Meets assigned targets for profitable sales with deliver the components of quality sales (e.g. Right products at the Right price)
  • Manages the customer P&L for the customer and by categories, counterparts and budget planning
  • Manages overall levels of customer investment for his/her customers
  • Makes sure projections are accurate, leads and followed up, promotions and incentives are executed.
  • Monitor sales and operational results based on KPIs



  • Bachelor’s degree
  • Minimum 5 years of sales (and/or) channel/trade marketing experiences
  • Ability to establish and maintain positive and effective work relationships with co-workers, business partners and customers.
  • Excellent verbal and written communication skills


  • MBA degree
  • Proficient in English speaking and writing
  • Proficient in Microsoft Excel


50% (domestic)

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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