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Associate Manager, Marketing Innovation - Ben & Jerry's

Job ID:
South Burlington, VT
Date posted:

About Ben & Jerry’s:

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality.

Ben & Jerry’s has an inspiring ambition. We aim to be Unilever’s next billion € brand and are expanding rapidly in Europe and in new markets in Asia and Latin America. This translates into a high-paced growth environment married without uncompromising grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission that are reflected in our KPI’s:

1.Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice

2.Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions

3.Economic mission: We operate our Company for sustainable, Profitable financial growth

Roles & Responsibilities:

The Associate Manager, Marketing Innovation includes the following duties and responsibilities, but additional requirements may be assigned as needed.

Working with Head of Innovation US & Asia New Markets, this role helps create new product platforms for the global Ben & Jerry’s business with a focus on the US. This includes project leader responsibilities with global cross-functional teams in the development of new products with a consumer-first mindset; taking projects from concept to productionwith input into related activities including business analysis, channel development and marketing and trade programs.  

Responsibilities include, but are not limited to, the following:

·Execute global new product initiatives in partnership with Marketing, Supply Chain, and R&D that fulfil company strategies, support the social mission, and meet financial objectives for sales, gross margin and profitability.  

·Lead projects cross-departmentally to ensure that key milestones are met and goals achieved. Bring inconsistencies and problems to the attention of management.

·Collaborate with Consumer Marketing Research in primary consumer research, leading the development of consumer stimulus. Drive secondary research for trend reporting. Utilize results in planning efforts.

·Work with an agile mindset to move projects through decision gates by communicating decision moments and complexities with senior leaders.

·Work closely with Design on execution of new product packaging and artwork for product concepts.  

·Manage the successful transition of new products to the local Brand teams according to specified criteria & timing.

·Support Brand teams in the planning of both short and long-term business and marketing initiatives and deliver insights to help with internal and external sell-in

·Exhibit commitment to the brand's social mission and Marketing's vital role in delivering all three elements of Ben & Jerry's three-part mission statement.  Work with the Social Mission team to integrate the social mission into individual marketing plans.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·Bachelor’s degree in Marketing, Business or related field; MBA preferred

·A minimum of 4-6 years in Marketing, with some experience in Product Innovation 

·Proven ability as a creative and innovative thinker with demonstrated cross-functional collaboration and leadership

·Must possess strong project management skills with some experience using agile ways of working preferred

·Ability to balance the art & science of marketing – ability to think creatively and strategically, with strong business mindset

·Exhibit a strong bias for action and accountability for both self and others

·A love for food and ice cream is highly desirable

·Excellent written and verbal communication skills

·Proficiency with using and interpreting IRI (or similar syndicated data) is a plus

·Computer proficiency (PowerPoint, Excel, Word)

Work Environment:

·Office environment, some repetitive motion required

·Some travel is expected approximately 20% of the time

Our People Profile 

To support out 3-part mission, Ben & Jerry’s also has an outspoken people-mission. We look for people with these characteristics to strengthen our team:

·Purpose-driven: passion and drive to make a real impact with our social mission agenda

·Empathy: curious to collaborate with a variety of personalities and styles and to build excellent relationships with internal & external stakeholders

·Mastery: continuously learn and develop to remain an expert in your functional area

·Autonomy: dare to make choices and take ownership

·Activism: interested in bringing about political or social change

·Equity: recognizing power dynamics and how biases play out in interactions throughout society; this awareness and these skills are necessary so that throughout our business we engage respectfully and make decisions fairly


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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