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North Asia Marketing Manager

Job ID:
R-90421
Category:
Marketing
Location:
Taipei, Taiwan
Date posted:
07/08/2024
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PEPSI LIPTON BACKGROUND

Pepsi Lipton is a global joint venture organization created between PepsiCo and Unilever. It’s a ~$3.3 billion business and one of the big 3 iced Tea companies in the world. It’s the market leader within North America and Europe but has a presence in over 50 markets across the globe.

Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on tea’s inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through it brand purposes, and improves physical wellbeing though significantly healthier products.

As an autonomous company in its own right, the joint venture has its own board of directors (50% UL and 50% PEP) and global leadership team. With an exciting blend of Unilever and PepsiCo employees it’s variety of countries, portfolios, capabilities, and bottlers makes this a very exciting place to work! We have 5 regional organizations operating across North America; Europe; Latin America; APAC and AMESA, where we are constantly breaking new ground with launches into white spaces (portfolio, channel and geographic).

Whilst we have the backing and support of our two parent companies… our autonomous set up, tight focus and speed-boat mindset gives us real agility. Our roles are broad, our responsibilities big and our experiences even bigger!  We have high visibility and great exposure – to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers…and it means that we get involved in the end-to-end business and connected across geographies in a way that’s just not possible at our parent companies.

So, if you want to really challenge yourself, accelerate your skills and experience a whole new way of working… without leaving your parent company, this could be the perfect place to take your career to the next level.

CORE OF THE JOB / ACCOUNTABILITIES

The Marketing Manager will lead North Asia Cluster’s Disruptive Challenger strategy development and execution in collaboration with internal cross-functional teams, extended bottler teams and partner agencies.

Key Accountabilities of this role include...

  • Lead in Driving a Disruptive Challenger Strategy in North Asia covering Taiwan, South Korea and Japan with Potential White Space Markets
  • Lead and Deliver Communication/Brand Engagement Strategy, Assets and Media Planning/Executions for Taiwan and South Korea 
  • Lead end-to-end Innovation Pipeline Development for North Asia
  • Lead 6P performance reviews in partnership with Business Development Manager, CMI, Digi hub
  • Lead in Driving Business Alignment in AOPs & Joint Business Planning with North Asian Bottlers
  • Lead Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders

Lead in Driving internal alignment with Global Team to build a locally relevant global brand in North Asia

Key Skills Required

  • A real passion for crafting outstanding and unexpected (digital) comms based on deep consumer insights with clear evidence of delivery in current role
  • Strong experience in both original local (Taiwan) & regional Marketing digital comms development for Equity-Building & New Products
  • Good strategic thinker, with business acumen and ability to partner with both junior and senior level executives
  • Proven ability to manage a matrix org (cross-functional / cross-border) with multiple levels of alignment
  • Experience of working in Taiwan & North Asia with different agencies /stakeholders of different cultures
  • MUST fluent in both Chinese and English (Speak/Write/Listen)

Differentiating Competencies Required

  • Highly agile and resilient with a strong disruptive and entrepreneurial mindset given limited A&M
  • Ability to overcome challenges to deliver on time with limited resources independently 
  • Driven to lead junior BDs and cross-functional team by influencing

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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