Background & Purpose of the Role
As an Associate Shopper Marketing Manager, you will be responsible for building brand equity and driving demand at key retailers through insights led media to shelf activations. With a shopper mindset, the Associate Shopper Marketing Manager can collaboratively work with both internal and external teams to deliver a true omni-channel experiences for Unilever brands. This individual must be well versed in core shopper strategies, is able to turn shopper insights into new opportunities, has experience with Canada’s retail landscape, and is skilled in the digital, media and omni-channel space.
Who You Are & What You’ll Do
Building & developing holistic omni marketing strategies for specific retailers that translate Unilever Corporate Strategies while aligning with Customers strategic thrusts and objectives. Collaboration & alignment with key stakeholders is crucial (retailers, agencies, as well as internal stakeholders- key account and brand teams). You embrace an agile way of working and can bring insights into action.
Act as the primary interface with our retailers, marketing departments and the agency partners
Identifying key brand objectives for activation at retail and provide funding recommendations
Ability to gather/analyze data to recognize gaps and thus creating new opportunities
Owns planning and execution of strategic customer programs where needed
Lead the annual planning process for OMNI Marketing based on insights and deliver programs with agility leveraging a test and learn approach and iterating based on feedback and data
Works closely with Unilever Digital & Omni Account Team to integrate program elements on the shopper path to purchase
Create concise, compelling and relevant messages by translating insight into selling stories to influence action
Use retailer digital platforms & retail media to covert shoppers to buyers
Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand
Budget management ensuring program costs are within assigned budget
Manage the ongoing communication of program performance and budget utilization to key stakeholders across the organization
Actively participate in the Unilever and customer annual joint business planning process
Complete the full path to purchase by converting impressions into buyers
Reporting to a National Omni Shopper Team Lead
What You’ll Need to Succeed
Bachelor’s Degree preferred
At least 4 years of relevant experience (Media, Performance Marketing, Marketing, Digital)
Experience working with agency partners
Strong digital/e-Commerce expertise
Strong Media expertise/knowledge
Excellent project/program management skills
Excellent communication and analytical skills
Strong bias for action with a growth mindset
Strong influencing & selling skills
Ability to contribute, influence and work effectively in a cross-functional matrix organization
Self-starter, independent thinker, action oriented, and passionate about marketing
What We Can Offer You
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
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