Skip to main content

Home Care Poland & Baltics Head of Customer Strategy & Planning

Job ID:
Human Resources
Warsaw, Mazovia
Date posted:


Unilever is the place where you can bring your purpose to life through the work that you do, creating a better business and a better world. Unilever Poland is one of the biggest FMCG players in Poland and one of the leading countries within the Multi Country Organisation (MCO) East Europe. With that comes the responsibility to be a force for good, to make sustainable living common place in Poland. We do that through our products and the causes our products are driving. 


  • The position is a strong leadership role suited for the demanding and fast changing environment, equipped with empowerment, decisiveness and resources.

  • Great development opportunity, being in the middle of the company and key processes.

  • The role is both internal (processes) and external (customer) focused.

  • Big scope with 360 view on the business, placed in the heart of the company, working closely with Sales, Marketing, Supply Chain and Finance.

  • Both operational and strategic. Holds accountability on operational performance and gives strategic directions on channel & customer choices.


  • Home Care Poland & Baltics Head of Customer Strategy & Planning is a Sales representant in a Division represented by Country Category Business Team and is a part of Home Care Poland and Baltics Leadership Team.

  • The role has an end-to-end trade responsibility including but not limited to:

    • Category Management

    • Channel strategy and category channel and customer plans

    • Promotional strategy and tools

    • Execution in cooperation with Sales

  • Driving strategic and tactical choices between channels and customers for the future and for current year (or half-of-year).

  • Aligning then committing an executable annual plan. Defining the criteria of perfect execution by channel and preparing channel category Jobs-To-be-Done.

  • Assure that the shopper voice is included in the planning and execution process. Provides strong leadership and drives team’s capability building in order to empower their team to drive channels/category independently.

  • Holds their team accountable  to create and to execute and evaluate category plans on channel/instore level within budget.

  • Driving and executing relevant internal processes, especially Sales & Operational Planning.


  • Strategic choices and decisions on category strategy and NRM on channel and customer level.

  • Prepares, aligns and implements Category and Channel strategy.

  • Owner of S&OP short term operational forecast.

  • Owner of Promotional Budget, manages Promotional Budget as part of the performance cycle, highlighting issues and corrective actions.

  • Owner of Marketing Trade budget, manages budget, plans consumer activations, repacking and other activities in line with the budget.

  • Business delivery and corrective steps to deliver top line and bottom line.

  • External face to customers, especially on partner days, during category management (Range Reset), customer events, workshops, etc.

  • Responsible for relevant input to assortment and shelf management on channel and customer level.

  • Represents the customer, the shopper and the Sales function in annual planning process (Integrated Business Plan) and works as part of Home Care Poland and Baltics team to create the integrated long term plan for the category in channels, identifies KPIs and actions for the following year/period.

  • Ensures strong customer input early in the funnel; acts as the voice of the customer in market deployment decisions.

  • Ensures customer innovation launch plans are optimal, prepared launch plans on channel and customer level, signs off Business Cases and makes sure targets are delivered.

  • Ensures relevant shopper knowledge embedded into plans.

  • Defines the channel and activity priorities and follows up with sales.

  • Provides clarity to the Sales Team and focuses on the activity plan.

  • Responsible for gap filling proposals.

  • Aligns POP strategy with company strategy.

  • Sets the Promo Strategy & guidelines, cooperates with Net Revenue Management, communicates to Sales.

  • Prepares conclusions from evaluations, actions from insights and communicates to Sales and Marketing.

  • Proposes customer & channel targets for topline and Promotional Budget spent.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Join our talent network

Do you want to stay informed of new roles and programmes, receive interesting updates and relevant content? Then become part of our Unilever talent community so you know what’s going on when.

Join now

Sign up for job alerts

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

Connect with us

We’re always looking to connect with those who share an interest in a sustainable future.

Contact us

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us