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Associate Regional Sales Manager

Job ID:
Customer Development
Anaheim, CA;
Date posted:
This job supports remote working

Titleof role:AssociateRegional Sales Manager, UNFI Conventional 

Remote: US, Southern CA region

Background & Purpose of the Job

TheAssociateRegional Sales Manager (RSM) will work to execute UnileverStrategies andMerchandising objectives atUNFIHeadquarters andKeySouthern CaliforniaRetailersthrough 3rd Party Sales Agents (Advantage Sales & Marketing;ASM”). This person will work in concert with ASM’s Business Development Managers and sales force to accomplish Unilever’s business objectives.

The Regional Sales Manager will develop sustained business relationships with both accounts and brokers in order to drive profitable sales volumes by developing a plan using key performancemeasures. The RSM will initiate the development and growth of the Unilever brands across UNFI Conventional retailersas well has serve as a ‘brand ambassador’.  The RSM actively reviews the competitive environment and works internally, with theUNFI, and with ASM to adjust promotional plans where appropriate and prepare recommendations as needed for Unilever.  

Who You Are & What You’llDo

  • Manage and coordinate ASM resources to maximize effectiveness of assigned market objectives through Account Executives, Marketing, Retail Group, Administrators, and Broker senior management. Delegate work to ASMs, BDMs, CDMs, and Administrators where appropriate

  • Identify opportunities and risks within the market in support of channel and corporate business objectives. Drive trade investment efficiencies while ensuring corporate goals are delivered, broker investment ismaximized,and customer strategies are met.  Communicate opportunities, risks, and recommendations to management and internally.

  • Manage and coordinate Unilever resources to maximize effectiveness on assigned market performance to include Trade Marketing, Category Management, Consumer Insight, Supply Chain and Shopper Marketing

  • Achieve assigned targets, including volume, spend, profitability, and appropriate KPI’s as applicable.  Engage in joint business planning with the BDMsto develop a winningcustomer engagement

  • Craft and deliver winning sales stories to our retailers in support of achieving KPI’s.

  • Strong understanding of our story, mission,products,and our point of difference.  Educate broker partners and retailers to drive sales and create advocates for our brands.  Guide ASM Partners on delivering spending efficiencies (ROI), strategies to managing spend within a Region, and AMPS Plan reconciliation as well as ensure all resources are available to the ASM Partners 

  • Develop Strategic Relationships with key accounts and broker partners to accelerate growth, while operating within approved Trade Marketing parameters, and driving trade investment effectiveness and efficiency

  • Routinely interface and work effectively with multiple internaldepartments/personnel,plus seniorlevel,and customer personnel.  

What You’ll NeedToSucceed

  • Bachelor's degree is required

  • 3-5years Customer Management/Broker Management experience. Experience managing 3rd parties, Retail Store operations, HQ. Sales Experience, and Team Leadership Skills

  • Understanding of theWholesaleNetwork and experience with UNFI

  • Excellent communication and follow up skills

  • Must be able to manage through 3rd parties and delegate responsibly

  • Business Planning and Implementation

  • Strong interpersonal skills.  Be able to communicate throughout Unilever and ASM organization.

  • Contribution to Company Strategy & Innovation

  • Consumer /Shopper Understanding


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.


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