Digital & Analytics

In our UFLP Digital Analytics traineeship, the various elements of our digital teams and data analytics teams come together. We are on a journey of transforming our organization to adopt agile ways of working, through tools, practices and principles – as well as a flexible mindset and culture. Using agile methodologies enable us to continuously plan and prioritize and collaborate across teams/squads and functions.

Our Digital vision is to become the most consumer centric FMCG in the Benelux, through holistic consumer insights, digital innovation, value-based content delivery and fit for channel sales. Technology and data-driven working are at the heart of this. From integrated end to end and full funnel digital customer experiences, to optimized cross channel and brand experiences to grow selling on digital platforms like Facebook. From defining the data landscape needed, to linking and translating the data into relevant business insights.