Marketing Lead (Dove Skin Cleansing)
Ciudad de México, Mexiko
- Anzeigen-ID:
- R-1174837
- Veröffentlichungsdatum:
- 02/09/2026
- Job Type:
- Full time
- Job Category:
- Marketing
Job Details
Function
Marketing – PC
Scope
Local (Site-based)
Location
Bosques (Site-based role)
Terms & Conditions
Full-time role. Right to work in Bosques, CDMX required.
JOB PURPOSE
As a Marketing Lead (Dove Skin Cleansing), you will own and drive three critical growth engines within the Personal Care business: Men Skin Cleansing leadership, Total Personal Care E-commerce performance, and Dove Personal Care “Other Say” demand generation.
This role requires strong strategic thinking, data-driven execution, and cross-functional leadership to accelerate category growth, brand power, and digital demand across Dove, DoveMen+Care, Axe, and Rexona, while reinforcing Unilever’s leadership in high-value segments.
Expand Unilever’s leadership in the Men SCL segment, driving growth for DoveMen+Careand Axe.
Win in E-commerce by accelerating performance across all PC brands through superior digital execution and commercial excellence.
Increase Dove Brand Power in SCL and DEOS through best-in-class Social-First “Other Say” demand generation strategies.
Act as the strategic owner of two high-potential value pillars: SCL Men segment and Total PC E-commerce, while leading Dove PC “Other Say” communications.
KEY RESPONSIBILITIES
Lead the SCL Men platform, ensuring competitive superiority and growth across DoveMen+Careand Axe.
Drive execution against OKRs, including Make Dove #1, UBS delivery, and future PC growth ambitions.
Lead the development and execution of innovation pipelines, including DMC+ BarsandAxe.
Partner cross-functionallyto deliver in-market excellence acrossportfolio, innovation, and campaigns.
E-commerceLeadership
Own Total PC E-commerce performance, driving growth across Dove, DoveMen+Care, Axe, and Rexona.
Partner with E-commerce, Sales, and Supply teams tooptimizeassortment, content, media, and conversion.
Act as a digital pioneer, embedding e-commerce thinking into brand and demand plans.
Dove PC “Other Say” & Communications
Lead Dove PC "Other Say" strategies for both SCL and DEOS, ensuring strong, consistent brand advocacy.
Develop and execute social-first demand generation plans, working closely with agencies and demand creation teams.
Ensure Dove’s brand purpose, superiority, and tone of voice are consistently expressed across touchpoints.
Cross-Functional& AgencyLeadership
Lead and project-manage cross-functional teams, ensuring alignment across Marketing, Media, E-commerce, Sales, and Global teams.
Manage agency partners to deliver high-quality, on-time execution aligned to businessobjectives.
Use data and insights to track performance,optimizeplans, and deliver SOM, financial, and Brand Power KPIs.
You’ll be part of a team that believes in doing work that matters — for people and the planet.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
REQUIRED QUALIFICATIONS
Data-Driven Decision Making: Strong analytical skills with the ability to translate insights into action.
Experience in FMCG / Beauty & Personal Care: Solid understanding of category dynamics, innovation, and brand building.
Integrated Marketing Execution: Proven ability to lead social-first, digital, e-commerce, and integrated campaigns.
E-commerce Acumen: Experience driving growth in digital channels and understanding the full e-commerce ecosystem.
Brand & Communication Leadership: Ability to build brand power through compelling, consistent storytelling.
Cross-Functional Collaboration: Strong stakeholder management skills across multiple teams and levels.
Agency Management: Proven experience leading creative, media, and digital agency partners.
Financial & Business Acumen: Comfort managing budgets, tracking ROI, and delivering against financial targets.
Why This Role Matters
This is a high-impact, high-visibility role at the center of Unilever’s growth agenda, combining category leadership, digital acceleration, and brand power building across some of the company’s most strategic Personal Care brands.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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