Customer Strategy & Planning Assistant Manager - Professional Channel

MAIN ACCOUNTABILITIES

1. Lead the development and implementation of trade category plan for Professional Channel:
• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
• Match brand objectives with customer/market needs
• Work with field sales team to ensure excellence in in-store activation
• Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:
• Prepare promotion sell-out volume with attention to market intelligence information
• Prepare input for brand and build incremental sales volume

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
• Allocate promotion volume to assigned channel/ customers in charge
• Work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
• Lead scheme proposal and execution
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production gift sourcing and delivery to stores OTIF
• Conduct ROI and post-promotion evaluation

KEY REQUIREMENTS

• Bachelor degree in Management/ Marketing 
• 4-5 years of experience in Trade Marketing (Traditional Trade channel)
• Have knowledge of business/ management principles & financial understanding 
• Excellent Interpersonal/ Analytical skill
• Have innovative thinking/ changemaker/ open mindset attitude. 

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