Assistant Customer Strategy & Planning Manager (Trade Marketing)

About The Role...

• Identify shopper insights and translate insights into business opportunities of specific channels.

• Develop channel-specific marketing plans, to achieve category/brand objectives in conjunction with Brand Marketing Plan (IBMP) and Customer Business Plan (CBP).

• Work with account managers and brand managers to ensure smooth delivery of in-store activation, IBMP and CMP.

• Communicate customer’s marketing and business strategies to brand team.

• Bring in shopper's insights and turn input into innovation programs.

• Manage total trade investments.

• Ensure Brand standards/Brand DNA for channels are aligned (e.g. consistent use of brand key visuals).

• Lead production of POSM and customized offerings (e.g. special packs).

• Analyze the ROI of the marketing activities.

And The Person...

• A degree holder in any discipline, preferably inn Business Administration/ Marketing

• 5 years Customer Marketing experience in FMCG industry would be an advantage

• Customer-facing experience combined with Brand Building experience is ideal

• Proficiency in English and Chinese (both written & spoken)

• A team player with good analytical and interpersonal skills

• Candidates with less experiences will be considered as Senior Customer Strategy & Planning Executive

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.