Trade Marketing Office

Job Description: Trade Marketing Officer – Government Channel (Mumbai) Position Title: Trade Marketing Officer Department: Government Channel (institutional Business) Location: Mumbai Reporting To: Anurag Namdeo ________________________________________ 1. Role Overview The Trade Marketing Officer – Government Channel will be responsible for driving channel development, acquisition, and relationship management across multiple states/cities. The role involves managing Redistribution Stockists (RS), government key accounts, field teams, and cross-functional partners to ensure sustainable growth, channel hygiene, and effective execution of product and develop railways, Airways, Corporates, PSU’s , Colleges , local regional opportunities including NGO’s . The candidate must possess strong communication, analytical, and entrepreneurial skills with a willingness to travel extensively. ________________________________________ 2. Key Responsibilities A. Channel & Business Development • Lead infrastructure development activities, including appointing and onboarding new Redistribution Stockists (RS) for seamless operations. • Drive acquisition of new clients in coordination with BDAs through structured market working. • Take ownership of channel growth and long-term sustainability across allocated geographies. • Activate and develop the government business channel through structured planning, execution, and monitoring. ________________________________________ B. RS & Account Management • Manage primary sales, stock hygiene, and data accuracy at the RS level. • Strengthen RS involvement in channel development through capability building and continuous engagement. • Manage key government accounts regionally, ensuring consistent service levels and business growth. • Conduct regular meetings, performance reviews, and compliance checks with RS partners. ________________________________________ C. Stakeholder & Relationship Management • Engage with government officials for strategic meetings to strengthen business relationships. • Coordinate closely with extended teams, including TMI’s and regional sales teams. • Ensure seamless backend coordination with cross-functional partners such as Categories, Legal, Finance, Supply Chain, etc. • Manage third-party (3P) partners and vendors for activations, analytics, and operational support. ________________________________________ D. Market & Activations • Execute product demonstrations including presentations to promote category penetration. • Lead channel activation plans and ensure timely execution of market development activities. • Support and coordinate product launches in the Government Channel. ________________________________________ E. Data Management, MIS & Analytics • Maintain hygiene, accuracy, and timeliness of data across RS and internal systems. • Analyze sales and operational data to derive insights for business improvement. • Prepare MIS reports as required by regional and central teams. • Provide channel-wise analytics to improve decision-making and performance tracking. ________________________________________ 3. Required Qualitative Capabilities • Excellent written and verbal communication skills. • Strong entrepreneurship mindset with proactive problem-solving ability. • Willingness to travel extensively across cities and states. • Strong key account and stakeholder management capabilities. • Good general knowledge and market understanding. • Analytical skills with proficiency in MIS, reporting, and data interpretation. ________________________________________ 4. Additional Competencies • Ability to manage extended teams and drive performance without direct reporting lines. • Strong negotiation and customer satisfaction orientation. • Process discipline and commitment to maintaining data and operational hygiene. • Collaboration mindset for cross-functional and multi-level coordination. • Ability to handle multiple business partners simultaneously. ________________________________________ 5. Key Performance Indicators (KPIs) • RS appointment and performance metrics • Primary & secondary sales growth • Government account development and retention • Channel activation execution score • Data/MIS accuracy and reporting efficiency • Product demo & activation effectiveness • Vendor & 3P coordination quality • Channel hygiene and compliance metrics