Digital Experience Lead Skin Cleansing Arabia

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

CATEGORY INTRODUCTION
Personal Care Arabia is the largest business in Arabia at €265m in size, with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography. Skin Cleansing Arabia is the biggest category, comprising almost 70% of total Personal Care, at a 150+ million euro of turnover and comprising of 3 powerful brands (Lux, Dove, Lifebuoy) and with a strong market leader position at 44% Market Share.

JOB PURPOSE
In this exciting role, you will be leading the Digital marketing plans for Skin Cleansing Arabia. Digital and social media play an increasingly pivotal role in our brand strategy, and we are seeking a passionate digital native with a knack for innovative thinking to elevate our Brand digital Engagement plans and content to new heights, with a strong focus on branded content, social media, and influencer marketing.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As Digital Experience Lead Skin Cleansing Arabia, you will be responsible for the following:
• Develop and Implement comprehensive Digital strategies across various channels to deliver against the brand campaign objectives
• Implement Social First thinking and delivery across portfolio of brands
• Convert Communication JTBD into digital JTBD and work with Media team to unify digital strategy for the brands.
• Work with media team and media agency to land activities on digital platforms planned:
o Understand digital Priorities set for SCL and ensure they are met in the plan set for the brands.
o Lead and land key digital activities in each category end to end.
• Work with the Brand team to create or align content created for each platform.
o Work and ensure content designed across SCL (across funnel) meets the new global standards and brand pre-requisites.
o Work with CMI to ensure 50% of our digital assets are tested and green.
• Plan and manage social media campaigns with Media Team and Agency
• Plan and manage all community management activities – from team to content management.
• Lead Influencer campaigns with marketing team – manage calendar and content and output KPIs through Tracker
• Plan and land all data driven marketing campaigns from DID collection and reuse to DAD collection activities to reuse and valuation.
• Own and deliver all digital marketing KPI set and aligned by business.
• Demonstrate digital thought leadership and awareness of evolving trends, ensuring creativity across channels, finding and executing opportunities while creating efficiencies and driving creative excellence

WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills
• Relevant experience in Digital Marketing/brand communications/social/PR marketing
• Social Media addict and Digital native is a MUST. You’ve always got your finger on the pulse!
• Extensive experience in building social-first (IG/TikTok/YouTube) content strategies and activations driving impact on brand equity and on earned media.
• Proven track record in crafting Digital campaigns.
• Data savvy – everything we do is led by insights and data. You must be obsessed with it!
• Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Experience in managing and optimizing media campaigns to maximize return on investment (ROI).
• A go-getter and a self-started. You’re hungry to drive impact, grow brands, and leave a strong legacy behind.
• An entrepreneur at heart, you’ve got ideas and are keen to see them come to life.
• You know how to challenge the status -quo, asking probing ‘why’ questions, coming up with new routes to success.
• A strong business mindset focusing on what is needed to drive impact and business results for the brands.
• Ability to work independently and own work/projects.
Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.