Manager Media Operations -PC

JOB PURPOSE

As theManager, Media Operations and Performance, you will play a key role driving performance marketing across the Personal Care business unit’s investment end-to-end. 

You’lllead the management and optimization of full funnel activation for brands in the Skin Cleansing and Deodorant categories,leveragingaudience, media, and cultural insight to learn and dynamically make our marketing more effective. You willbe responsible forthe productivity of Unilever’s investment, driving Return on Investment in close partnership with the assigned Category/Brand leads.You’llbe part of a team that believes in doing work that matters — for people and the planet.

Because here, wedon’tjusthire forjobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Performance Marketing-You are PASSIONATE ABOUT PERFORMANCE and will champion an iterative way of working that enables continuous improvement – encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever’s capabilities and execution delivering superior results.

• Full Funnel Holistic Planning–You bring teams together serving as a vital connector to develop truly holisticmediaplans.You’llquarterback a squad of subject matter experts, partnering with Media (Partnerships), Audience, Content, Measurement,and Brand peers to ensure campaigns reach consumers in compelling, creative ways that maximize returns.

• Digital & Media Leadership-You are a true media enthusiast who is passionate about pop culture and eager to pioneer trend-led and innovative approaches across platforms. You will constantlyidentifyopportunities to test & learn with content, audiences,and channels to better understand consumer insights and makedata-drivendecisions.

REQUIREDQUALIFICATIONS

• ​​6+ years of experience in media strategy, brand marketing, orperformance/growth marketing, with a proventrack recordof managingsubstantialmedia budgets

• Deepexpertisein full-funnel media planning (Paid Social, Programmatic Display, TV, OLV, CTV, Search, Audio, OOH, etc.)

• Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to investment decisions

• Experience working with multiplemedia,analyticsand measurement (MMM and MTA) tools

• Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners

• Exceptionalproficiencywith Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently

• Strong quantitative and analytical skills with a solid understanding of key marketing metrics

PREFERRED QUALIFICATIONS

• ​​Understanding of the evolving retail media landscape, especially within key retailers such as Amazon, Walmart, and Target

• ​​Hands-on experience in Biddable Environments such as Paid Social, Programmatic Display, and Search

• ​Leadership experience managing and developing high-performing teams across media strategy andbuying​.