Condiments PTAB Brand Manager

Unilever is currently hiring for Condiments PTAB Brand Manager!

Function: Marketing
Reports to: Foods Turkey & Arabia GM
Scope: Regional Marketing (PTAB)
Location: Umraniye, İstanbul, Turkey
Terms & Conditions: Full Time

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about building brands that consumers love, turning trends into impactful innovations and driving sustainable growth across diverse markets then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. Brand Strategy & Performance Management
Define and execute the growth strategy for condiments brands within PTAB.
Own brand P&L performance, ensuring delivery of UVG, GM, and Market Share targets.
Lead the development of annual brand plans and 12Q innovation funnels for PTAB, aligning with One Foods strategy and global frameworks.
Track key brand KPIs (penetration, equity, brand power, trial & repeat) and initiate actions to drive continuous improvement.

2. Innovation & Renovation Leadership
Lead the innovation pipeline from concept to launch, including development of new products tailored to local taste and consumer trends. Collaborate closely with R&D teams during the process of new launches.
Lead business cases for innovation & renovation projects

3. Communication & Activation Excellence
Develop impactful integrated marketing campaigns, creating local assets or localizing global assets and leading 360° media activations.
Drive Social First Strategy through influencer marketing, content creation and other social-first initiatives.

4. Regional Leadership
Act as the bridge between global brand teams and local markets, ensuring strategic alignment and local relevance.
Lead regional coordination across markets, ensuring best practice sharing and consistent excellence in execution.

WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications

• Have a bachelor’s degree, Masters will be an added advantage.
• Have strong business acumen with high problem-solving skills.
• Be able to strategically influence key stakeholders and business leaders and have desire to work in a fast-paced environment by fostering cross-functional support and learning.
• Be familiar to use syndicated data sources, i.e. Retail Panel, Household Panel.
• Be adept at analyzing and utilizing Consumer/Shopper Insights in building brand strategies/action plans.
• Have strong Market orientation – an outward focus toward the customer/consumer to maximize business results.
• Possess objective analytical power – makes accurate/objective assessments of problems.
• Have entrepreneurial approach to the business, taking ownership and leadership of business opportunities.

Skills

• Growth Strategy
• Brand Positioning & Guidance
• Innovating Products
• Creating & Planning Brand Engagement
• Go to Market Operations
• Performance Management

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.