Personal Care Sr. Brand Manager

Join us as Personal Care Sr. Brand Manager

• Location: Unihome Malaysia

• Terms & Conditions: Full-time role

We treat the business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Glow & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1bn+ , fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories.

Our next mission is to go from 1bn+ to 5bn and become a role model CPG organisation in 3 key areas – purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

This role is important because ...
You will be positioning Singapore as the global premium showcase market for Personal Care. By accelerating growth through strong brand equity and social-first demand creation, this role ensures our skin cleansing, oral care and deodorant brands lead in premium mixes, stay ahead of trends, and resonate deeply with consumers through localized insights and disruptive campaigns.

Specifics of the role…

• Plan and execute marketing campaigns for Personal Care brands.

• Build integrated ATL/BTL plans and deliver strong digital presence across platforms.

• Manage A&P budgets and ensure ROI on all activations.

• Partner with agencies and internal teams for timely launches and creative excellence.

• Support innovation by identifying consumer trends and feeding insights into NPD.

• Track performance metrics and optimize campaigns for effectiveness.

• Drive collaborations and activations to strengthen brand equity and market share.

You’ll work closely with...

• UI Business Group Team / Global Brand Team

• Business Unit Team / Channel Development Team

• Finance, Supply Chain and RA/QA Team

• Social Hub Team

• Media and Activation Agencies

To be a star, you’re likely to…

• Be a strategic, highly adaptable and entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers, shoppers and customers

• Have excellent financial acumen and analytical skills

• Have excellent communication, negotiation and influencing skills with senior stakeholders

• Have experience working and leading in cross-functional teams

To be great at this, you’ll have…
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Over 5 years’ experience in FMCG in building brands globally, especially with digital marketing and social first

• You are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and senior stakeholders in the Unilever business

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.