Global Assistant Brand Manager - Sunsilk & TRESemmé

Job Title: Global Sr. Brand Executive/Global Assistant Brand Manager - Sunsilk & TRESemmé [Designation may vary based on fitment]

Work Location: Mumbai HO

Function: Marketing, B&W

Business Context:

Sunsilk is one of the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It’s the 7th most chosen FMCG brand globally. Sunsilk is a billion-euro brand, growing at >5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a global and local brand – built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility.

Primary Skills/ Competencies:

Consumer Intimacy

• Put the consumer at the heart of all strategy and execution.

• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

• Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects.

• Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research)

• Own & deliver business metrics of turnover, gross margin, and share

Mix Design & Execution

• Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights.

• Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production.

• Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.

• Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.

• Create pack designs with design agencies based on consumer insight and trade/channel realities.

Detailed Job Description:

• End-to-end owner of the project – This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment,

• Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.

Required Qualifications:

• Master’s degree in marketing or business Administration OR Equivalent

• Minimum 3+ years of experience in marketing 

• Demonstrated passion for the world of beauty

• Action-oriented, with a healthy disregard for the status quo

• Strong consumer intimacy

• Strong Project Management skills. Experience in working with cross-functional teams, both internal and external

• Preferred - experience in Social-First Crafting

Key Stakeholders: Marketing, BD, BU, CMI, R&D, Global brand team, Local deployment teams, cross-functional Network teams.