B&W Indonesia Sunsilk Content Specialist

Unilever is currently hiring for B&W Indonesia Sunsilk Content Specialist based in Grha Unilever, Indonesia

Job Purpose
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. 
We’re looking for Sunsilk Content Strategy Lead to help shape the future of beauty in Indonesia. In this role, you’ll develop content strategies that connect global brand direction with local beauty trends and culture. You’ll lead the entire content creation process, work closely with agencies and creators, and ensure everything we produce is authentic, engaging, and impactful.
You’ll also analyze performance and continuously improve our approach to reach and connect with our audience. This role offers exciting opportunities for growth and creativity in a dynamic, purpose-driven environment.

Main Responsibilities

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
• Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
• Ensuring digital content is culturally relevant, engaging and authentic content output.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

Experience & Qualification

• 2.5+ years in Marketing field. Skilled in driving brand engagement and adapting to a fast-paced environment.
• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation

Skill
Core Content Creation & Leadership

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, video scripts, etc.).
• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Agency Collaboration

• Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.
• Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.
• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
• Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.