Senior Innovation Lead - Liquid IV International

JOB PURPOSE

This role is dedicated to driving Liquid I.V.’s international expansion and build a scalable global innovation and commercial pipeline. It will deliver end-to-end innovation and be responsible for building a future-fit portfolio across over ten international markets.

This individual will lead what launches, where, and when, act as the senior marketing representative in all cross-functional leadership forums, and oversee business development, commercialization, and go-to-market execution for Liquid I.V. internationally.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

Global Innovation & Market Pipeline Ownership

• Own and develop the global innovation and market expansion pipeline for Liquid I.V.

• Partner with local brand teams to identify optimization, whitespace, and new product opportunities.

• Act as gatekeeper for all new innovation and market expansion initiatives.

• Lead all stage-gate processes for new market entry:

  • Own global business cases

  • Support and consolidate local business cases

  • Present recommendations to senior stakeholders

Proposition & Localization Leadership

• Lead localization of the global Liquid I.V. proposition including:

  • Consumer testing and insights strategy

  • Proposition, claims, and messaging localization

  • Artwork and claims strategy in partnership with R&D, Regulatory, and Legal

Innovation Development (2026+)

• Lead innovation development for future international launches, including:

  • Serving as Project Lead for Sugar-Free international expansion

  • Defining project scope, timelines, and success metrics

  • Managing cross-functional stakeholders across R&D, Supply Chain, Regulatory, and PMO

• Own consumer research and testing strategy for 2026+ innovation pipeline

• Lead all gatekeeping for new product and market launches, including senior leadership presentations

Commercial & Cross-Functional Leadership

• Partner closely with Finance to:

  • Manage global P&L assumptions

  • Define optimal pricing strategies

  • Manage trade investment to deliver profitable growth

• Own one consolidated global business case, while coordinating and rolling up local market inputs

• Partner with the Health & Wellbeing International Expansion Leadership Team to deliver profitable growth

REQUIRED QUALIFICATIONS

• Bachelor’s degree in a relevant field

• 10+ years of experience across marketing & innovation.

• Strong strategic and entrepreneurial mindset with a hands-on approach

• Proven experience navigating whitespace innovation and new category development

• Strong problem-solving skills with the ability to work beyond traditional ways of working

• Demonstrated leadership across cross-functional teams, with the ability to influence without authority

• Experience leading complex innovation programs that deliver sales and growth

• International expansion or global brand experience

• Strong commercial and financial acumen

• Passion for health & wellbeing and building iconic, consumer-loved brands

• Ability to work effectively across cultures and international teams

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