Shopper Marketing Executive

Job Title: Shopper Marketing Executive

Business Function: Retail Execution

Location: Kingston

CATEGORY/FUNCTION/TEAM INTRODUCTION

Join the UKI 1UL Retail Execution Team and be part of a team that delivers innovative retail activation and best in class partnerships to make our brands unmissable at the point of purchase for our shoppers. We utilise relevant insights and identify opportunities to reach more shoppers, engaging with them across the shopper journey and encouraging more of them to choose our products. We are a highly energised and creative team that can truly impact how our brands show-up in the retail environment.

JOB PURPOSE

The core purpose of this role is to support the Retailer Execution Manager (SMM) deliver retailer activations with our customer/s across all Business units maximising the impact of Unilever’s brands at the point of purchase with our retailers.

RESPONSIBILITIES

As a Retailer Execution Executive, you will be externally facing and sit at the heart of the business, delivering insight led activations, which build Unilever brands in the retail environment and influence shoppers at the point of purchase. 

This will require you to engage with our retailers, agency partners, customer account teams and business unit shopper marketing and brand teams. We work in an agile manner, meaning you will need to be adaptable, depending on where the biggest priorities lie, concentrating your efforts to meet key project deliverables across the Retailer execution team and will find yourself working across a variety of campaigns and brands.

This role has a particular focus on Boots requiring you to build relationships with the retail media agency BMG, though you may also find yourself working across other key retailers.

ALL ABOUT YOU

The role requires strong communication and collaboration skills, working with numerous stakeholders across commercial, brand, media, digital, creative, insight and the wider retail execution and shopper marketing team. The successful candidate will have the opportunity to forge meaningful relationships with external stakeholders (marketing, commercial, communications and community teams) and with media agencies.

Experiences & Skills required

• Experience in developing and landing differentiated brand activations across digital and traditional channels for the biggest projects that deliver for the retailer and their shoppers. 
• Harness relevant shopper insights and turn into strategic actions.  
• Understand retailer dynamics and strategy & put the shopper at the centre of what we do.  
• Engage stakeholders, working with agencies, customers, colleagues, and experts. 
• Track and evaluate activations and ensure that learnings are shared internally, delivering against KPI’s and driving return on marketing investment. 
• Be comfortable challenging retailer media agencies & media sales managers on their media offering and carry ambition to always better what has been done before. 
• Use Kantar, PDC, CMI & Plan Apps to understand shopper execution performance and category dynamics to enhance future campaigns. 
• Stay current with new ways of shopping and media associated with an omnichannel world through regular store visits and online walk throughs. 
• Strong budget management skills, ensuring campaigns are executed to budget and with accurate forecasts, as well as the ability to raise Purchase Orders. 
• Able to communicate in a compelling and persuasive manner, delivering inspiring category-based sell in stories to retailers. 

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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