BD & CD Excellence Lead

JOB TITLE: BD & CD Excellence Lead

LOCATION: SINGAPORE

UNILEVER INTERNATIONAL IS...

We treat our business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Glow & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1bn+ , fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories.

Our next mission is to go from 1bn+ to 5bn and become a role model CPG organisation in 3 key areas – purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference through 5 traits of – 1. hunger for growth 2. Working and winning together 3. Passion for execution 4. Consumer and Customer obsession 5. Nurturing our tribe.

We will be the fastest route-to-market globally;

We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

ABOUT UI

UI will own and drive the growth from 1bn to 5bn by

• Building leading market share positions in S.M.I.L.E. ( Small Island Landlocked & Extreme) geographies to serve underserved geographies  - combination of digital + in store execution

• Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers

• Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Govt ^ & NGO (GIN), Cross Border ecom, Discounters etc

• Serving underserved brands by building a global model to seed, incubate and scale brands especially in Health and beauty, Ecom and modern trade

• Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc

THE ROLE IS IMPORTANT BECAUSE...

• You will own the end-to-end customer management from sales delivery, monthly reporting & tracking, order fulfilment, account receivable and relationship management for selected account to achieve annual sales target

• You will own the execution of JBP to translate the strategic alignment in JBP into action with each customer and retailer to achieve strategic growth ambition

• You will conduct the market analysis to identify trends and opportunities within the categories based on scan sales and IMS data from customer

• UI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party data

• The No.1 Responsibility for the BDM is ensure flawless execution to scale brands in market to become segment and channel leaders globally in key markets

• Lead development for core seeding brands NPD launch and BLG based on shopper behaviour and market insights

• Localises the Country Category Growth Strategy and deploys the commercial in-market Execution Plan that is aligned to overall BU strategy

• Collaborate with Marketing team on campaign planning including GWP sourcing, promo planning, POSM deployment and activation

• Work closely with Supply Chain to ensure timely fulfilment for all customers orders

• Work closely with Ops team and customer claim processing to ensure timely claim submission and avoid overdue payment

• Monitor sales performance, analyse data and monitor competitor activities to provide actionable insights to drive business growth

WHERE THE REAL MAGIC HAPPENS...

• Lead development for core seeding brands NPD launch and BLG based on shopper behaviour and market insights

• Localises the Country Category Growth Strategy and deploys the commercial in-market Execution Plan that is aligned to overall BU strategy

• Collaborate with Marketing team on campaign planning including GWP sourcing, promo planning, POSM deployment and activation

• Work closely with Supply Chain to ensure timely fulfilment for all customers orders

• Work closely with Ops team and customer claim processing to ensure timely claim submission and avoid overdue payment

• Monitor sales performance, analyse data and monitor competitor activities to provide actionable insights to drive business growth

**The roles of duties are not exhaustive and may change according to business requirements.                                        

TO BE A STAR YOU'RE LIKELY...

• Be a strategic, highly adaptable and entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers, shoppers and customers

• Have excellent financial acumen and analytical skills

• Have excellent communication, negotiation and influencing skills with stakeholders

• Have experience in distributor management or key account management

TO BE GREAT AT THIS, YOU’LL HAVE…

Over 10 years’ experience in FMCG industry in customer management, driving sales growth, Customer Development and Trade Marketing

• You are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and stakeholders in the Unilever business

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution

TO APPLY

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available.

Thank you for your interest and application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.