Trade & Operator Assistant Brand Manager

Unilever is currently hiring for Trade and Operator Marketing Assistant Brand Manager

Function: Marketing

Reports to: UFS Marketing Lead Türkiye

Scope: Turkey

Location: Umraniye

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

As a Trade & Operator Marketing Assistant Brand Manager, you should be working VERY close to CD and the market to understand the channels / sub channels in a detailed way. You will be responsible from planning and executing strategies and annual activation plan across all Operator Groups ( Restaurants, Chains, Hotels & Caterers,CPU)

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. Strategy Development:
• Identify target markets and customer segments in the food service industry to tailor marketing objectives efficiently.
• Develop and implement trade marketing strategies that align with UFS overall marketing objectives and product portfolio.
2. Market Analyses:
• Plan regular trade visits to key operator groups and distrbutors to understand trade mechanics and operator group’s pain points and needs.
• Conduct market research with CMI team to understand market trends, needs, customer preferences and competitive activations
• Analyze Sales data (sap & flow) to plan promotional activities and product /category positionings.
3. Promotional Campaigns:
• Trade and operator marketing ABM should design a full year activity grid per operator group inline with the bigger campaigns. With specific SKUs, this is key to drive successful quarterly cycle trainings. Also, should connect with finance to form a ROI calculator to track campaign efficiency and progress to report Quarterly results.
• Design and execute promotional programs to drive sales and brand awareness among food service operators, chefs and purchasing teams.
• Collaborate with sales team to optimize promotions at various channels such as restaurants, hotels, caterings.
4. Collaboration with sales team:
• Work closely with sales team to align on trade marketing initiatives with their objectives.
• Provide them with relevant information and tools to enhance their effectiveness in promoting UFS products.
5. Brand Management:
• During a product launch / relaunch, TOM should drive 1 pager trade selling stories for each OG, townhalls, products samples, incentive scheme on first 100 days to ensure successful launch.
• Ensure consistency in branding and messaging across all trade marketing materials and communications.
• Monitor brand performance in the market and adjust strategies accordingly.
• Plan and execute UFS brand equity activations under “prepped for tomorrow” purpose. Turn purpose into action by planning and executing “future menu” and “ufs academy” enablers inline with operator group pain points and needs. Sustian and further improve UFS net promoter score and sustainable living plan index.
• Plan and execute UFS chef community PR activations linked with “future menus” to sustian and further improve UFS net promoter score and sustainable living plan index.
6. Customer Engagement:
• Plan a FY exhibition calender and develop engagement with food service customers, chefs, restaurant owners through tastings, events, culinary competitions.
7. Budget Management:
• Trade is all about incremental business and promotion. So having a clear budget and how to use it is key. Finance can elp with the financial calculators, but budget is under TOM control.
• Manage budgets effectively inline with strategic goals.
• Measure the return on investment (ROI) for each marketing activity to refine strategies based on performance metrics.
8. Cross Functional Collaborations:
• Work with departments, such as, portfolio, chefs, R&D, quality, finance, supply chain to ensure seamless execution of trade marketing activities.
9. Reporting and analyses:
• Prepare regular results on trade marketing performance, analysing KPIs to measure success and identify areas for improvement.
• Present findings and recommendations to senior management for strategic decision making.
• Prepare monthly sales performance reports for our TOP10 and NPD products together with business excellence team.
• Prepare activity presentations monthly for senior management LT meetings.


Key Competencies & Skills:

• Marketing/Channel and /or Activation background
• Digital Native: Managed precision and performance marketing campaigns
• Operator and chef understanding
• Stakeholder management
• Solid Marketing and Trade Marketing skills
• Dynamic, result driven and customer centric
• Ability to influence others, with strong bias for action and prioritization skills
• Knowledge in Digital Marketing
• English is mandatory
• B2B experience is a plus


WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications

• 2:3 years of marketing experience
• Trade marketing skill (Strategic planning, effective trade promo building) Business cases building on promo mechanisms, ROI calculations
• Food industry Business Acumen
• Experience with working in a multinational

Skills
• Operational Execution excellence
• Analytical thinking
• Project management
• Problem solving behavior, growth mindset
• Mix development
• Category / Brand communication (digital foundation)
• Operator and chef intimacy
• Stakeholder management
• Trade mindset

Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.