Operator Marketing UFS ID Manager

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do — creating a better business and a better world. If you are excited to shape how UFS Indonesia builds sustainable demand with food operators, then this role is for you.

As Operator Marketing Manager, you will own and evolve the end-to-end demand generation system in Food service Industry (B2B) — defining priorities, operating model, and future-fit content and digital capabilities that drive scalable growth. You will ensure demand is not only activated, but architected, measured, and continuously optimized to deliver long-term commercial impact.

Main Responsibilities

1. Demand Generation System Ownership

• Design and continuously evolve UFS Indonesia’s end-to-end demand generation system.
• Define how demand is created, measured, and scaled across the operator's journey.
• Establish clear priorities, KPIs, and intervention points aligned with business targets.
• Use insights and performance data to continuously optimize growth impact.

2. Operating Model & Governance Leadership

• Lead the Operator Marketing operating model, planning rhythm, and governance structure.
• Ensure disciplined media investment and commercial return.
• Drive alignment between Marketing, BD and Sales to strengthen lead conversion.

3. Future-Fit Content, Media & Experience Architecture

• Define how UFS shows up across the operator journey — from inspiration to conversion.
• Architect integrated content, media, digital, brand, and community programs aligned to defined funnel KPIs..
• Own digital media and lead generation strategy, ensuring optimized cost per qualified lead and measurable impact.
• Embed customer experience design (CXD) principles to strengthen engagement, conversion, and long-term operator preference.
• Institutionalize scalable content and digital capabilities as core growth drivers.

4. Operator Marketing Capability Leadership

• Build Operator Marketing as a high-performing, commercially driven center of excellence.
• Elevate analytical discipline, experimentation mindset, and execution excellence.
• Foster a culture of ownership, experimentation, and performance excellence.
• Develop talent and ensure the team operates with high commercial discipline.

Candidate Criteria

Experience & Qualification

• 6–8 years of experience in Marketing, Demand Generation, Commercial, Strategy, or Growth roles.
• Proven experience leading and developing a team.
• Strong business acumen with understanding of revenue drivers, margin logic, and ROI.
• Demonstrated ability to design structured operating models or growth systems.
   Experience owning marketing investment decisions with accountability for commercial impact.
• Strong analytical capability — able to interpret performance data and translate into strategic decisions.
• Proven ability to lead cross-functional stakeholders and align commercial priorities.

Preferred:

• Experience in B2B, FMCG, or Food Service industries — a strong plus for understanding operator and trade dynamics.
• Experience in digital-first or fast-moving environments (e.g., tech, start-ups) is valued for growth mindset and agility.
• Understanding end-to-end marketing performance and commercial impact.
• Exposure digital tools or data-driven decision-making is a plus.
• Strategic thinking and structured problem-solving.
• Strong numerical discipline and comfort discussing investment trade-offs.
• Clear communication & decisive
• High ownership mindset and accountability for results.
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual, you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.