Assistant Brand Manager, LBP BD

Job Title: Assistant Brand Manager, LBP BD

Location: Mumbai HO

Job Brief:

Crafting innovation mixes:

• Work on identifying consumer opportunities, hair care trends, global trends that have launch potential in India

• Crafting the right marketing mix (including pricing, positioning, product & packaging)

• Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)

• Lead product and packaging development for the innovation, including consumer testing

• Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief

• Strong understanding of consumers and shoppers, overall beauty & skin care landscape

• Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions

Consumer Pulse:

• Put the consumer at the heart of all strategy and execution.

• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project management:

• Strong project management skills to lead cross-functional teams for end-to-end project delivery

• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)

• Ensure OTIF delivery of all launch networks right from mix brief to business case, working with all cross-functional teams to land the network

• Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

Key Skills & Requirement:

• Master’s degree in Marketing or Business Administration.

• Excellent written and verbal communication skills in English.

• Minimum 5 to 10 yrs of experience in marketing or marketing services

• Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.

• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.

• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour