Foods Vietnam Digital Marketing & Experience Lead

Working Location: Unilever Homebase, 156 Nguyen Luong Bang, District 7.

Job Description:

• Lead media planning, buying, and execution across all channels, ensuring alignment with brand strategies and business objectives.
• Collaborate with agencies and brand teams to optimize media spend and drive maximum ROMI.
• Oversee content development, alongside Brand Leads and Custodians, to deliver the best consumer brand experience in media, digital and retail.
• Manage brand advocates and category communities, to drive strong brand advocacy that delivers the best consumer brand experience
• Analyze market trends and consumer insights to inform strategic decisions and identify growth opportunities.
• Monitor and report on the effectiveness of digital marketing initiatives, providing insights and recommendations for optimization.
• Stay up-to-date with industry best practices and emerging trends in digital marketing and commerce.

Job Requirements:

Proven experience in digital marketing, with a focus on media planning, buying, and execution.

Strong understanding of digital commerce and experience in developing and implementing successful strategies.

Excellent analytical skills and the ability to interpret data to drive decision-making.

Strong leadership and team management skills, with the ability to inspire and motivate a team.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Results-oriented mindset with a track record of achieving targets and driving growth.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.