Associate Brand Manager, Dove Limited-Editions & Collabs

BACKGROUND
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

Dove is one of the largest and most iconic global beauty brands in the world. The brand is present in over 140 countries and has a differentiated, purpose-led positioning to make beauty a source of confidence for women and girls around the world. The U.S. is the biggest Dove market with a strong history of beauty inclusivity and a social mission to help the next generation of young people develop a positive relationship with beauty.

JOB PURPOSE
The Associate Brand Manager, Dove Limited Editions (LTE) plays a critical role in accelerating one of Dove’s strategic growth engines in the U.S.—Limited Editions and cultural collaborations—designed to embed Dove authentically in culture while driving incremental business growth. This team has brought to life high-impact, culturally resonant moments such as the viral Dove x Crumbl collection, the Dove x Bridgerton partnership, and more.

In this role, you’ll be responsible for supporting the end to end development and best-in-class execution of Dove’s LTE product launches and collaborations. The scope spans creative ideation, campaign management, social-first demand generation, multi-channel communications, shopper and retail activation, and in market business performance – ensuring each launch delivers both cultural impact and strong commercial results.

A successful candidate can work independently, build strong agency and cross-functional relationships, exhibit sharp analytical and strategic capabilities, and thrives with significant responsibility and visibility.

You will collaborate closely with the full Integrated Agency Team (IAT), MMC, CS&P, Customer Development, and cross-functional partners (R&D, Finance, Supply Chain, etc.) to deliver high quality work at speed.

KEY RESPONSIBILITIES
• Integrated Campaigns & End-to-End Deployment
o Translate brand strategy, consumer insights and category trends into best-in-class marketing campaigns and 360 consumer activation plans across social, PR, influencer, retail/shopper, and paid media. Support go-to-market execution from briefing through launch.
o Own day‑to‑day project and campaign management of key launches, including updates and milestones for internal and external stakeholders.
o Build trusted partnerships across the IAT and internal teams, acting as a reliable connector and problem solver across programs.

• Commercial & Customer Partnership
o Help build customer-specific strategies and collaborate closely with key customer teams (Walmart, Target, Amazon, etc.) to support sell-in of innovations, guide shopper marketing plans, and ensure seamless in-store execution.
o Own workflow for retail display artwork (e.g. end caps, feature pallets) to maximize disruptive in-store presence.
o Partner with CS&P to deliver rigorous market share and performance analysis, forecasting, and reporting.

• Demand Generation & Performance Management
o Track campaign performance against established KPIs, developing mid-campaign and post-launch recaps to inform optimization and future activation planning.
o Diagnose and analyze business performance vs plan; identify key drivers, risks and opportunities, and support course-correction actions to improve results.
o Translate performance insights into actionable learnings, continuously refining demand generation approaches and helping optimize future LTE innovations and activation plans.

• Operational Excellence
o Support day-to-day brand operations, including budget tracking, PO management, invoicing, SKU setup and maintenance.
o Drive cross-functional timelines, workflows, and executional rigor to ensure on-time, high-quality execution.


WHAT YOU WILL NEED TO SUCCEED
Skills & Experience
• Bachelor’s degree required, MBA a plus
• 4+ years’ experience in Brand and/or Integrated Marketing, preferably within CPG, beauty, wellness, or lifestyle brands
• Demonstrated passion for beauty/personal care; must be able to track what’s on trend and have your finger on the pulse of what’s happening in culture daily
• A social-first mindset – you’re well versed in the worlds of Instagram, TikTok and the creator economy
• Experience with tools such as Circana/Nielsen and Numerator for data analysis; strong analytical skills and a capacity for deriving insights to ultimately make recommendations for the business
• Strong organization and project management skills; ability to operate in a fast-paced, dynamic environment working with multiple cross-functional partners and stakeholders
• Proven ability to work independently, manage complexity, and oversee and track multiple projects with due dates and varying requirements and priorities
• Strong communication skills and the ability to influence across internal teams and agency partners.

Leadership Behaviors
• Bias for Action; Owner’s Mindset
• Consumer & Customer Centricity
• Accountability & Precision Execution
• Ability to Simplify Complex Workflows
• Collaboration & Influencing Skills

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