Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce

Job Title:Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce 
Location: Bonifacio Corporate Center (Hybrid)

BACKGROUND AND PURPOSE OF ROLE

The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Commerce delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs across pure‑play e‑commerceand social commerce platforms.

This role requires an in‑depth understanding of category‑channel portfolio opportunities and competitiveness within digital and social commerce ecosystems. The role develops and deploys strong shopper and trade marketing programs that activate the digital 4Ps tailored to each platform’s algorithms, shopper behaviors, and content dynamics, ensuring investment efficiency and strong ROI.

ROLE & RESPONSIBILITIES

• Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms.

• Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth.

• Define execution blueprints for the digital shelf and social commerce path‑to‑purchase.

• Champion the voice of the digital shopper and key platform partners.

• Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda.

• Lead retailer and platform partnerships to unlock category opportunities.

• DriveeNRMand work with cross functional partners to landdComm

• Destination Portfolio aligned with key demand spaces and formats, pack &price, and Bundling Opportunities

• Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI.

ESSENTIAL SKILLS

• Strategic, collaborative, proactive, digital‑savvy, data‑driven, creative.

• E‑commerce and social commerce‑savvy; understanding digital shopper missions and conversion levers.

• Data‑driven creator; translating platform analytics into insights.

• Curious and innovative;exploresemerging formats and tools.

• Strong business acumen and ownership mindset.

• Strong project management and communication skills.

• Strategicinfluencing.

TECHNICAL SKILLS / BACKGROUND

• At least 3 to 5 years of experience

• E‑commerce category management

• E‑commerce shopper & channel marketing

• Social commerce marketingDigital shelf management

• Familiarity with analytics tools and platform dashboards

• Digital marketing and D‑commerce knowledgeIndustry background: Beauty & Personal Care, FMCG, Digital Retail, Social Commerce