Business Development Manager West Region

JOB PURPOSE

This role exists to ensure perfect in‑store execution and drive competitive growth across theWestregion. You will lead a large field team, expand store coverage, and turn data intoactionso our brands win at shelf every day.

Because here, wedon’tjusthire forjobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• ​​Lead the sales execution strategy in theWestregion across Modern Trade and Traditional/Proxy channels for all Unilever divisions (FOOD/BPC/HC/IC).

• ​Manage, inspire, and develop a field team of 100+ people, building daily execution excellence.

• ​Expand store coverage by recruiting new stores, improving routes, and increasing distribution efficiency.

• ​Partner with CDM, CCD, Catman, and Trade Marketing teams to develop in‑store solutions that increase brand penetration.

• ​Lead the deployment and adoption of the Perfect Store program and ensure compliance.

• ​Use data, technology, and reporting tools to track performance,identifygaps, and drive improvement.

• ​Own budget management, securing effective ROI on trade andexecutioninvestments.

• ​Build simple and efficient communication flows across the Executive Sales & Distribution team.

• ​Support Key Account teams for Regional Local Chains (RLCH) on plans, trade terms, and execution, including select top‑to‑top meetings.

• ​Improve reporting systems and sales tools to support daily field operations.​
  
  

REQUIREDQUALIFICATIONS

• ​​2+ years leading field sales teams with significant people-management responsibility (4+ direct reports, 10+ total team members minimum).

• ​Proven leadership, coaching, and capability-building experience in FMCG.

• ​Strong stakeholder management with internal teams and external trade partners.

• ​Experience in Traditional Trade and direct experience working with Regional Local Chains (RLCH)asa must.

• ​Advanced Microsoft Excel and strong presentation skills.

• ​Highly data-driven, able to work with execution KPIs, ROI, cost optimization, and basic P&L understanding.

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PREFERRED QUALIFICATIONS

• ​​Experience in channel development or customer management for Regional Local Chains.

• ​Previouswork with Perfect Store or similar execution frameworks.

• ​Ability to work with analytics/technology tools supporting field execution.

• ​English language skills — nice to have.​

OUR OFFER

• Competitive annual bonus

• Company car

• Participation in the company share program

• Private pension plan

• Private medical care (Medicover)

• Private life insurance (Unum)

• Sports and wellness package (Benefit Systems)

• Two additional vacation days

• Access to the Unilever employee shop

• Access to Legimi (e‑book platform)

• Psychological support via the EAP platform

• Hybrid working model: 3 days in the office / 2 days remote