Head of Omnichannel & CD Transformation Thailand

Location: Bangkok, Thailand

About the Role

We are looking for a senior transformation leader to shape and deliver Unilever Thailand’s omnichannel strategy andCustomer Development(CD/ Sales) transformation.

This role will lead the modernization of how we win in market;across Modern Trade, General Trade, and hybrid channelsby driving simplification, digitisation, AIenabled execution, and Perfect Store excellence. Thailand will act as a pilot market, setting new benchmarks for CD execution and performance culture.

Key Responsibilities 

OmniChannel& CD Transformation

• Lead the endtoend 1Unileveromnichannel strategy for Thailand, including organisation design, resource shifts, capabilities, and tools

• Drive radical simplification and digitisation of CD processes, ways of working, and governance

• Deploy bestinclass tools and AI solutions across Traditional Trade, Modern Trade, and hybrid channel models

• Position Thailand as a pilot market for modernised CD execution and scalable best practices

Perfect Store & Execution Excellence

• Own and lead the 1UnileverPerfect Store strategy and national implementation, delivering stepchange growth

• Set and embed execution excellence standards, routines, and performance discipline

• Ensure sustained execution quality across channels and customers

Growth, Performance & Governance

• Deliver omnichannel growth, GT sales, and 1Unilevergrowth targets

• Drive transformation ofDcom-Marketplace, Omni-channelandSocialCommerce

• Build CRM and D2C model for UnileverThailand

• Drivea strong performanceculture, linking goals, performance management, and rewards across the CD value chain

• Ensure robust commercial governance, including S&OP, promomanagement, and TTS/CPP spend control

Customer & Stakeholder Leadership

• Lead senior, toptotop customer engagement across channels, including strategic negotiations and partnerships

• Work closely with BU Commercial Leads, MT BU Leads, and Country Commercial leadership to deliver customer and business outcomes

• Act as a senior integrator across BUs, resolving priorities,tradeoffs, and execution issues

Key Performance Measures

• Omnichannel growth delivery

• 1U Perfect Store target achievement

• Total GT sales andoverall1Unilevergrowth

• TTS / CPP governance and value delivery

Organisation & Team

• Direct reports:GT Director, CD ExcellenceLeadand their teams      

• Matrix: MT Leads report into BU Commercial Leads

• Scope: Thailand, with strongcross-BUand commercial interfaces

WhatWe’reLooking For

Experience

• Proventrack recordleading commercial strategy and largescale transformation

• Demonstrated success in building new revenue streams and business models

• Strong experience inDcommerce, digital / social commerce, and CD digitisation

• Multichannel andmulticountryexperience, ideally including developed markets

Capabilities

• Deep customer understanding and ability to leadseniorlevelcustomer relationships

• Strong commercial acumen with disciplined approach to governance and value management

• Highly effective stakeholder leadership, including navigating complexity across BUs

• Dataandtechnologysavvy, with a digital andAIenabledmindset

Leadership Attributes

• Enterprise thinker 

• Comfortable leading change, ambiguity, and transformation at scale

• Leadershiprole model for performance culture, accountability, and growth mindset

• Demonstratetop-notchUnileverBehaviors:

• Care Deeply:Care deeply about consumers, people’s growth, and our impact on the planet.Driven to winand honest about performance when wedon’t.

• Focus on What Counts:Focus ruthlessly on what matters most, so we can deliver greater impact on fewer things.

• Stay Three Steps Ahead:Think boldly to stay ahead of consumers and trends, driving breakthroughs without losing focus on today’s performance.

• Deliver with Excellence:Deliver with excellence and pace, taking ownership and holding each other to accountandalways doing what we say we will do.