Home Care Performance Media Lead

1. Job Description:

Media Strategy & Planning

• Develop annual, quarterly, and monthly performance media plans aligned with DCom business targets across platforms, portfolios, and JTBDs.
• Build portfolio- and platform-specific media strategies with a holistic full-funnel view across traffic, conversion, buyer acquisition, and retention.
• Partner with agencies to design and optimize media mix based on business priorities and platform dynamics.

Budget Management & Optimization

• Own media budget planning, allocation, pacing, and ROI optimization across portfolios and platforms.
• Continuously optimize investment allocation to maximize efficiency while balancing growth and strategic priorities.
• Recommend dynamic budget shifts based on performance trends and growth opportunities.

Campaign Execution & Performance Optimization

• Lead daily campaign operations and real-time optimization to deliver against GMV, traffic, and conversion KPIs.
• Drive agile test-and-learn agenda to continuously improve media effectiveness and unlock new growth levers.
• Ensure operational excellence and strong execution discipline across all campaigns.

Data Analytics & Business Insights

• Analyze media performance, platform data, and buyer behavior to generate actionable insights and strategic recommendations.
• Identify opportunities to expand buyer base, improve media efficiency, and unlock platform/portfolio-specific growth.
• Develop differentiated optimization approaches by platform, category, and audience segment.

Stakeholder Collaboration & Performance Storytelling

• Partner with internal stakeholders and agencies to drive aligned execution and performance tracking.
• Build dashboards and clear visualization of business/media performance for regular reviews.
• Present data-driven insights, performance updates, and actionable recommendations to support business decision-making.

Innovation & Capability Building

• Stay ahead of platform algorithm changes and emerging best practices.
• Pioneer experimentation with new media approaches, tools, and technologies (e.g. AI/automation).
• Continuously improve ways of working to enhance speed, efficiency, and performance outcomes.

2. Job Requirements:

• 5+ years of experience in performance marketing, digital media, e-commerce, or growth roles
• Strong hands-on expertise across marketplace/social commerce platforms, especially Shopee and TikTok Shop
• Excellent analytical capability with proven ability to generate actionable insights from data and independently drive business decisions
• Strong understanding of platform algorithms, auction mechanics, attribution, and optimization levers
• Experience managing media budgets and driving ROI/ROAS optimization
• Strong operational discipline and ability to thrive in fast-paced, high-pressure environments
• Detail-oriented, adaptable, and fast learner with continuous improvement mindset
• Experience with AI/automation/advanced analytics tools is a plus

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.