Push & Pull Channel Trade Marketing Lead – Unilever Food Solutions (UFS) Philippines

Role Title: Push & Pull Channel Trade Marketing Lead – Unilever Food Solutions (UFS) Philippines

Job Purpose:

The role is responsible for defining and driving a unified push–pull channel strategy to unlock total business growth. It ensures the right growth levers, programs, and investments are deployed per channel—balancing distributor strength with operator demand creation. The role also leads end-to-end leads management, driving efficiency from recruitment to penetration and nurturing to loyalty.

Why This Role Matters:

This role ensures UFS maximizes growth by strategically aligning push and pull channels, deploying the right programs per channel, and building a strong operator funnel—from acquisition to long-term loyalty.

Key Responsibilities:

1. Integrated Channel Strategy & Planning

• Develop a holistic push–pull strategy with clear channel roles, priorities, and growth levers.
• Build aligned plans with KPIs across sell-in, sell-out, and penetration.

2. Channel Growth & Program Development

• Design and implement channel-specific programs
  • Push: distribution expansion, trade programs, assortment growth
  • Pull: demand generation, chef engagement, menu penetration
• Ensure initiatives are complementary and drive total system growth.

3. Channel Orchestration & Alignment

• Align Sales, Marketing, and Chef teams to deliver a cohesive go-to-market strategy.
• Ensure trade and marketing investments work together to drive conversion and growth.

4. Leads Management & Funnel Optimization

• Establish and manage a structured leads funnel from recruitment to conversion and repeat purchase.
• Drive efficiency in lead generation, qualification, penetration, and loyalty-building programs.
• Improve conversion rates and lifetime value of operators across channels.

5. Execution & Performance Management

• Ensure excellence in channel activation and execution across all touchpoints.
• Track KPIs (distribution, conversion, repeat purchase, ROI) and continuously optimize performance.

Key Qualifications:

• 5–8+ years in Trade Marketing, Channel Marketing, or Sales (FMCG/foodservice preferred)
• Strong experience in multi-channel strategy and commercial execution
• Proven ability to drive growth through integrated push–pull programs

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.