Shopper Marketing Executive

JOB PURPOSE

This role exists to Plan and drive flawless execution instore with category focus to translate the strategies into actions

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Drive Category growth by winning shoppers in the marketplace through landing disruptive innovations and activations

• Develop in store bottom up planning for key activities and innovations while developing plans for customer lead initiatives with sales team

• (Based on rate cards and BPM Sign off)

• Develop customized Trade Selling Story, Innovations One pager, BPM pre-reads and JBP Decks for customer cascade

• Cascade to sales team category specific plans, activations, launches, category priorities, and execution guidelines (Distributor Brief)

• Manage & Track in store TMI/ BMI signed off budgets

• Work with CSM leads on category specific plans and adhocs

• Drive Flawless execution (Production & Deployment)

• Land activities in the marketplace OTIF

• Cascade Innovation distributor brief / Executional Guidelines, TSS, In store bottom up plans OTIF to sales team
• Plan share gain activities to drive the category leadership / market share gain
• Optimize both BMI and TMI investments

• Merchandisers briefing on planogram executions and improvement guidelines
• Plan instore promoters activity and accelerate sellout for trade stock reductions

REQUIRED QUALIFICATIONS

• 3 to 5 years experience in FMCG as Shopper Marketing / Trade Marketing
• Educational qualification – Bachelor Degree
• Soft Skills - Microsoft Excel and Powerpoint advance user
• Preferebly based in Qatar

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.