Marketing Lead UFS Pakistan

Unilever is currently hiring for Marketing Lead - UFS Pakistan!

Work Level: WL2
Function: Marketing
Reports to: META Marketing Lead UFS
Terms & Conditions: Full-Time

ABOUT FOOD SOLUTIONS  (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS

Unilever Food Solutions (UFS) is the the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, generating ~€3 Billion in Turnover, and employing ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place to reach €5bn by 2030 with accretive profitability, by being the best solution provider to our 5 million operators. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with Univoice scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

JOB PURPOSE

As UFS Pakistan Marketing Lead, you will be responsible from creating the Marketing Strategy of Pakistan UFS in order to reach its growth ambition targets. You will be leading operator, portfolio&innovation and digital marketing strategy and the teams for Pakistan. You will be responsible for attracting customers by creating and delivering valuable services and experiences tailored to them. You will form connections that customers are looking for, which solves their problems. You will gain valuable insights on the end-to-end customer experience and drive growth strategies for UFS.

You will be responsible to:

• Drive Business Growth Targets for Reach, Penetration & Turn Over
• Understand & drive Full Operator Lifecycle to deliver Customer-centric performance KPIs
• · Drive the full Operator Lifecycle for all key customer segments. Executes the journeys & campaigns on focused operator groups
• Develop and drive growth strategy via Insight based Integrated Business Process (IBP) planning in line with 2030 strategies & MCO growth ambition. You will be working with cross functional teams to drive growth via portfolio and brand management plans through exceptional Customer experience.
• Drive Business Growth Targets focusing on Top 10
•  Enhance Rosana Happiness / NPS via delivering Purpose led brand content & Assets & Innovations
• Responsible from Incremental Turn Over / OTIF for Innovations
• Closely work with the regional digital marketing team, create content, using SEO best practices, to drive both the operator lifecycle and our customer’s goals along their buying journey.
• Drive lead management process through always on content to deliver exceptional customer experience
• Ensure optimal business processes to support the journeys, to ensure they are seamlessly delivered end-to-end
• Continuously measures & optimizes all content. Provides actionable Insights recommended actions to improve content performance.
• Continuously measure & optimize all traffic-driving and lead management activities from both the customer and business perspective.
• Guardian of ufs.com: Publishes content on ufs.com and ensures the website is up-to-date and performing well
•  Develops Partner ecosystems to increase reach / content / credibility (Chefs, KOGs, Industry bodies, other Suppliers, etc).
• Owns portfolio positioning, sustainable growth strategy and strategy into action informed by real-time insights.
•  Creates Purpose-led brand content for Innovations & top 10’s

Experiences & Qualifications

• Strategy into Action: Develops strategy to drive growth & customer experience
• Business Acumen: Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys
• Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer
• Creative & persuasive content creation & distribution across a variety of digital channels
• Performance measurement & analysis both online & offline
• Project management & process management
• A digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimization, SEO, marketing automation & social media marketing
• 10 years of working experience in similar function in FMCG
• Proven track record in Marketing & Sales, preferably in the Foodservice Industry

KEY SKILLS

• Strategic thinking
• Business acumen
• Customer Centricity
• Digital Awareness and Commerce
• Agile Delivery
• Performance measurement & Analysis
• Brand visioning and Planning

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.